It seems like there’s no team that gets more Primetime exposure than the Cowboys. We’re gearing up for yet another round of Dak Prescott spotlight, even if it feels a bit off since Dallas is struggling right now.
In 2024, the Cowboys had a surprising six Primetime appearances, which was quite a feat for a team that ended up 7-10. By the season’s close, it was hard to watch—especially that game with Cooper Rush against the Cincinnati Bengals on Monday Night Football in early December. It was a rough one.
And now, it’s happening again. The NFL shared on Monday that the 2025 season will kick off on September 4th with the Cowboys facing the Eagles on NBC.
It makes total sense since the Eagles are the reigning Super Bowl champions and boast one of the most electrifying rosters in the NFL. Starting the season with a Super Bowl banner raises excitement for Philadelphia. But… why include the Cowboys?
There’s no solid reason for Dallas to be in this game other than the fact that “they’re the Cowboys.” It’s a pretty weak justification. I considered framing this as an “NFC East rivalry,” but honestly, the Eagles are a stronger team.
Instead, Dallas seems to be just muddying the waters, hyped up as if this will be an amazing matchup. Let’s not forget the last encounter: the Eagles played with backup quarterbacks, Kenny Pickett and Tanner McKee, and lost 41-7.
This signals that Jerry Jones is being rewarded for the exposure he gets. In Jerry World, attention is equated with success, and it doesn’t push him to make necessary improvements. Are the Cowboys better than their 2024 record? Maybe. Dak is back, and you’ve still got Micah Parsons and CeeDee Lamb. But really, there’s a need to see at least a .500 team here.
It feels pretty much wrapped up. It’s tough to envision Dallas posing any real threat for the upcoming seasons, with lots of roster adjustments needed. Bringing in George Pickens won’t shift that dynamic.
So, while we’re anticipating the full NFL schedule, we know there will at least be one Cowboys Primetime game, but let’s be honest, there could be three or four more, at least. Eventually, this trend has to change.
