NFL Schedule Release Day: A Creative Showcase

NFL Schedule Release Day has practically turned into the Super Bowl for the social media teams of all 32 franchises.

Over the years, these talented individuals have come up with numerous inventive ways to unveil their team schedules. Often, these release videos draw inspiration from popular TV shows and movies, tapping into current cultural trends. A notable example is the Atlanta Falcons, who based their release video for the 2019 season on the opening credits of Game of Thrones.

This year’s standout video comes from the Baltimore Ravens, which took cues from psychological thrillers, specifically Retirement.

Almost seven minutes in length, this video is spot on in every aspect, from the music to external shots of the Lumon Office Complex. Here are some memorable moments:

• Malaki Starks waking up at a conference room table, a nod to the show’s opening scene
• Meeting Ar’darius Washington’s “Outie,” who is completely perplexed by the schedule
• Kyle Hamilton discovering that his “Outie” is a cat person
• John Harbaugh, Eric DeCosta, and the Goat scene
• Tyler Linderbaum hearing, “The board has finished calling”
• A vibrant marching band sequence

This video is packed with Easter eggs for both fans of the show and Ravens supporters, making it well worth a watch.