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Cole Hauser’s effort to help struggling veterans extends beyond Memorial Day.

Cole Hauser, known for his role in “Yellowstone,” recently shared his dedication to supporting veterans. Speaking at the Professional Bull Riding (PBR) Final in Arlington, Texas, he emphasized that honoring veterans isn’t limited to special occasions; it’s something that should be recognized every day.

He expressed, “One of my great interests is how do you give back to the community? It’s important to inspire people to chase their dreams.” Hauser, a long-time advocate for veterans, is associated with the Warrior Foundation and aims to leverage his coffee company, Free Rein, to provide help for those who have served. His determination to support them is evident; he mentioned, “Just because we’re not at war right now doesn’t mean veterans aren’t struggling.” It’s a way to keep the conversation about their needs ongoing.

Hauser’s initiative, “Buy a bag and give a cup,” means that each coffee purchase aids veterans and first responders, highlighting his commitment. He wants his business to resonate with an American spirit, emphasizing teamwork and a shared vision.

Reflecting on his extensive interactions with veterans, Hauser shared how his work has taken him to places like Walter Reed and various military bases. “Each bag we sell directly aids veterans and first responders,” he noted. It’s about more than just coffee for him; it’s a mission he’s dedicated to for over two decades.

On the creative side, Hauser is looking forward to his role in the upcoming “Yellowstone” spinoff, alongside Kelly Reilly. They will reprise their characters, Beth Dutton and Rip Wheeler. He reassured fans that they can expect the same engaging storylines that have defined the series.

Having started as a decent rider, Hauser honed his skills through rigorous training and is proud of his accomplishments in the saddle. He recalls the discipline required to embody his cowboy character and enjoyed the collaboration with noted trainers over the years.

Aside from acting, Hauser is taking on another venture by directing and producing a new PBR campaign titled “Be Cowboy.” The project aims to redefine what it means to be a cowboy, emphasizing character and a way of life that goes beyond mere appearances.

Hauser captures the essence of the cowboy lifestyle beautifully, saying, “The world of American cowboys is a classy world. There’s an incredible character element behind it.” He also hosted a party during the PBR World Finals, further showcasing his passion for the cowboy culture.

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