On Monday, President Trump started promoting new business ventures, including his official fragrance, which goes for hundreds of dollars for a 3.3oz bottle.
“These are the official scents of President Trump!” says getTrumpFragrances.com, which is the only authorized place to purchase them.
He took a moment away from promoting products on his social media platform, focusing instead on various issues that often dominate the conversation online—political disputes, immigration issues, and his “one big beautiful bill act.”
“The Trump fragrance is here. They’re called ‘Victory 45-47’ because it symbolizes victory, strength, and success for both men and women,” he announced on Monday night. “Don’t forget to grab a bottle for yourself and your loved ones!”
“Enjoy, enjoy, keep winning!” he added enthusiastically.
Trump referenced his election victory from last fall while showcasing images of fragrances costing $249 each.
The website also lists other scents, including a sold-out “Victory” cologne in a golden bottle featuring a bust of Trump, and another “Trump” line priced at $199, displayed in a glass bottle painted with his image, emphasizing themes of relentless perseverance.
According to the site, the fragrance aims to “honor Trump’s legacy, blending premium craftsmanship with unique style.”
“Our scents are designed to capture the essence of success and determination, each representing victory and strength,” the site claims. “I feel the fighting, fighting, fighting, and immediate power!”
“Our product is high quality and stands as a testament to President 45, Donald J. Trump.”
The first shipment of Victory 45-47 is expected to arrive in early December.
These fragrance items, marketed by 45 Footwear LLC, utilize Trump’s name and image through a partnership with CIC Ventures LLC, which also manages other high-end products like sneakers and watches that Trump promoted during his reelection efforts last year.
On its site, 45 Footwear, LLC clarifies that it is “not owned, controlled, or directed” by Trump or the Trump organization, and it compensates CIC for branding services. Additionally, the fragrance site emphasizes that it is a licensing agreement, indicating Trump has no say over the cologne and that it is “not related to political campaigns.”
Trump’s recent financial disclosures show that the CIC venture is valued between $1 million and $5 million, though it is unclear how much Trump really profits from this lucrative licensing deal.
Some of Trump’s critics, alongside ethics experts, have raised alarms about his business endeavors, including the social platform, cryptocurrencies, and NFTs. They express concerns that these ventures, along with retail products, could present conflicts of interest as he makes a return to political office.
