Animoca Brands Teams Up with DaydayCook for Bitcoin Strategy
Animoca Brands, a company focusing on Web3, has recently moved forward with a Bitcoin (BTC) financial strategy. They’ve signed a non-binding memorandum of understanding (MOU) with DaydayCook (DDC) Enterprise, a meal prep and packaging company. DaydayCook will manage Animoca’s BTC holdings and help generate yields from these assets.
As part of this collaboration, Animoca plans to invest up to $100 million in BTC, starting this Thursday, according to their announcement.
Yat Siu, co-founder and executive chairman of Animoca, shared with Cointelegraph that DDC was chosen for its capacity to create a significant non-crypto following. He stressed the importance of CEO Norma Chu’s experience in bridging gaps between Eastern and Western markets, pointing out that her connections could be invaluable, especially with the Chinese market’s growing interest in cryptocurrency.
Earlier this May, DDC established its Bitcoin financial plan with an ambitious goal to acquire 5,000 BTC over the next three years, starting with a purchase of 21 BTC for the Ministry of Corporate Treasury during the same month.
The narrative around Bitcoin Treasuries is becoming increasingly relevant, as many companies see these capped assets as a hedge against inflation. Some are even transitioning to become Bitcoin holding companies.
The rise in Bitcoin treasury companies has generated mixed feelings among investors. On one hand, they might promote wider adoption of crypto. On the other, there are concerns about potential market instability due to an oversaturation of BTC companies.
Bitcoin Financial Strategies: A Major Trend for 2025
At present, there are 268 institutions holding BTC on their balance sheets, which includes a mix of public and private companies, government bodies, asset managers, and various crypto firms. Public companies alone represent the largest segment, accounting for 147 of those institutions.
During the second quarter of 2025, Bitcoin finance companies added a staggering 159,107 BTC to their reserves, valued at over $18.7 billion at current prices, reflecting a significant quarterly acquisition increase of 23%.
In June, Adam Back, CEO of Cypherpunk and Blockstream, remarked that the Bitcoin Treasury trend resembles a new “AltSeason” for crypto traders and speculators. He suggested that it’s time to focus more on BTC rather than other alternatives.
Yet, amid all this growth and market excitement surrounding BTC Treasuries, some analysts caution that many financial firms may struggle to weather the next market downturn. There’s a worry they’ll falter as BTC prices drop and favorable corporate financing options become scarce.
