Costco’s Chocolate Bunny Sparks Debate Among Shoppers
Costco shoppers are finding themselves in a bit of a tiff over an enormous Easter chocolate bunny that seems to be a challenge to handle, let alone fit into an actual basket.
This seasonal delight, which weighs in at 10 pounds, is available online for $112.97 and can reach up to $140 in some physical stores. The company even provides instructions on how to smash it up—all you need are a hammer, mallet, or rolling pin.
Marketed as a fun centerpiece or a dessert to share, the bunny is crafted from a mix of milk, dark, and white chocolate, and, according to the packaging, contains 151 servings. Additionally, it includes a guide on how best to enjoy it.
Instructions suggest wrapping it in a towel and giving it a good whack or slicing through it with a warmed serrated bread knife. Some folks online have taken to calling it “Pete the Bunny,” and it’s become quite the sensation on social media. Reactions range wildly, with some questioning if anyone would actually shell out that much for a single dessert.
In one Reddit discussion, a user shared a photo of the bunny, prompting a response that expressed concern over whether anyone would seriously consider purchasing it.
And while some shoppers pondered if such an enormous chocolate product made sense in a household setting, others raised eyebrows, stating, “This has gone too far.” One commenter even questioned the intended audience for such a colossal treat, expressing a mix of curiosity and skepticism.
Nonetheless, reactions vary greatly. Some people view this bunny as merely a fun, extravagant item for festive occasions, like children’s birthday parties. “It’s honestly the ultimate Easter statement piece,” summed up one shopper.
Laura Lamb, known for her social media account Costco Hot Finds, shared a video showcasing the bunny, dubbing it a potentially hilarious centerpiece for Easter. She noted, “This gave people pause,” joking about whether “Pete” would help with chores at that price.
However, not everyone shares this enthusiasm. A few commentators felt that Pete could stay right at Costco for his hefty price tag. Another joked that for $140, it should offer some kind of labor, like dishwashing.
Others are drawing comparisons to the price of filling a gas tank, while some are not thrilled with the chocolate’s quality. On a Reddit thread specific to residents of Lincoln, Nebraska, one user referred to it as “the worst 10 pounds of chocolate” and another quipped it tasted like “chocolate wax.”
Despite the criticism, some argue that the price per pound isn’t outrageous. Lamb responded to detractors, asserting its flavor was worth the cost. In fact, one individual pointed out that $13.50 per pound is pretty standard for chocolate.
The company behind the bunny, Maud Borup from Minnesota, emphasizes that they use fair trade chocolate for this exclusive Costco product, asserting, “One giant bunny, 100 little chocolate moments.”
Some creative ideas have even emerged on how to tackle the bunny. Suggestions range from breaking it up for later use in desserts to incorporating it into various recipes. A Reddit user even pointed out the substantial sugar content, noting that with nearly 2,900 grams of sugar in total, it’s a bit overwhelming.
With Easter approaching, reports suggest that prices for these bunnies may be starting to drop, with one shopper noting that they saw them discounted by as much as $100 in some locations. Others chimed in, saying similar discounts have occurred with other seasonal items.
This giant chocolate bunny has definitely made waves, and whether seen as a quirky novelty or a chocolate monstrosity, it’s clear that it’s captured the attention—and opinions—of many.
