Next week, the World of Formula 1 will gather for an unprecedented season start event to mark the 75th anniversary of the sport. All 10 teams will gather in O2 in London to announce their liver for the upcoming season, for the start of what many hope for is a thrilling year for Formula 1.
Another first is the Monaco Grand Prix with title sponsors.
Since its first race in Monaco in 1950, the event has officially been known as the Formula 1 Grand Prix de Monaco. But starting this season, Taghure is taking part as a race title partner. The official title is Formula 1 Tag Heuer Grand Prix De Monaco.
According to a press release from F1[t]His luxury watch brand will immerse himself in action around the circuit throughout the weekend, including the key trackside arrangements found on Monaco's streets and on screens around the world. ”
F1 president and CEO Stefano Domenicali praised the news as a “great moment” in sports history.
“This is a truly amazing moment in Formula 1 history as TAG Heuer will become the first title partner of Grand Prix de Monaco, the circuit featured in the first season of the sport in 1950.” said. “TAG Heuer is the perfect partner. They already have a great legacy with Monaco, but they also know that they bring passion, creativity and exceptional styles to match the amazing energy of the already iconic event. Masu.”
The Luxury Watch brand has a rich history of sports, and in another release, pointing out that since 2011 they are partners at the auto club De Monaco, outlining many former and current F1 drivers, including Mika Häkkinen . David Coulthard, Kimi Raccoonen and Lewis Hamilton reached the top step on the Monaco Grand Prix podium with a TAG HEAER watch on their wrist.
“Monaco is truly our spiritual home and encapsulated much of what we stand for in Tag Heuer,” said Antoine Pin, CEO of Tag Heuer. “A challenging street course that rewards people who demonstrate maximum mental resilience and physical strength, where drivers push themselves to achieve the absolute best possible achievements, is the place to be with Auto Club DE Monaco. We are honored and pleased to renew our partnership, and we are TAG HEAER, the first person to hold this prestigious title, will expand our work in the Principality.”
This news is just the latest example of how F1 is an attractive option for commercial sponsors. Just this week, Williams announced a new title partner with Atlassian, and on the day of the announcement, Alpine announced a new partnership with superfood brand Oakberry. In growth in Formula 1 around the world, and in markets like the US, companies continue to attract the trackside.
And now, one of the motorsport Crown Jewels has its own title partner.
