Bad Bunny’s Fashion Evolution Ahead of Super Bowl LX
From the sun-soaked beaches of Puerto Rico to the urban vibe of New York City, and now at Levi’s Stadium in Santa Clara, California, where Super Bowl LX takes center stage, Bad Bunny continues to make waves in the fashion world.
Known for being a beacon of Latin American culture, the reggaeton artist’s wardrobe ranges from the eccentric to the lavish. It’s always about the anticipation of what he’ll wear next. With Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, headlining the 2026 Apple Music Super Bowl halftime show, fans are buzzing with excitement over his upcoming style choice as he prepares for the Seattle Seahawks versus New England Patriots matchup on Sunday.
His journey is reminiscent of a classic underdog story. From a budding artist in 2016 to a six-time Grammy winner, his star has risen dramatically. This year’s Grammy for Album of the Year for his work underscores his impressive transformation over the past decade.
Over the years, he’s collaborated with major labels ranging from Calvin Klein and Adidas to high-end names like Jacquemus and Gucci. Notably, he also graced the cover of Vogue magazine’s “Best Dressed 2025” this past December.
“Bad Bunny’s style is fun and androgynous, perfectly combining masculinity and femininity while celebrating Puerto Rican pride,” shared Chris Garces, a fashion expert.
However, not everyone is on board with his Super Bowl halftime appearance. Some fans of country artist George Strait have started a petition, advocating instead for Strait’s inclusion, arguing that Bad Bunny’s style diverges too much from traditional football aesthetics.
Yet, New York fashion influencer Drew Thomas believes that whatever Bunny wears will be captivating. “I expect something very celestial-themed—bright, eclectic, and all-white,” he stated. “His fashion is bold and fluid, constantly pushing boundaries.”
Garces echoed this optimism, suggesting that Bad Bunny’s Super Bowl outfit might serve as a tribute to Puerto Rico while also setting new fashion trends for 2026.
History suggests that Bunny’s style will ignite new fashion trends. Last year’s Super Bowl halftime show featured Kendrick Lamar in pricey Celine jeans, selling out after the event, which raises curiosity about the fashion sparks Bad Bunny might ignite.
Here’s a look at some of Bad Bunny’s notable fashion moments, showcasing his journey from humble beginnings to global stardom.
From Petal to Medal
Bad Bunny made waves shortly after his breakout hit “Diles,” turning heads with a vibrant yellow floral Gucci suit at the 2017 Latin American Music Awards. His sophisticated look marked a shift from the rugged denim jackets he wore earlier in the year.
A Colorful Statement
Performing at Madison Square Garden in 2019, Bad Bunny captured the spotlight in an eye-catching iridescent overcoat that complemented his green hairstyle, showcasing his vibrant personality and fashion sense.
The Super Bowl Spotlight
At the 2020 Super Bowl, Bad Bunny lent his star power alongside Shakira and Jennifer Lopez, dazzling fans in a custom vinyl coat adorned with Swarovski crystals, making a stunning fashion statement on the halftime stage.
Mint Condition
A Bold Met Gala Look
In 2023, he turned heads at the Met Gala, donning a striking Jacquemus suit with a dramatic cutout that merged elegance with playful daring.
Monochrome Chic
At the Dior Summer 2025 Men’s Show, Bad Bunny embraced a calm cream-colored palette, showcasing that subdued elegance can also be striking.
Celebrating Puerto Rican Heritage
In 2025, he embraced his roots by wearing a guayabera, a traditional shirt that highlights cultural pride, while promoting his Grammy-winning album.
A Signature Hat
Bad Bunny often complements his looks with a baseball cap, which has become a staple accessory. He first wore a notable one to Calvin Klein’s show, capturing attention across various platforms.
Prada Elegance
At the 2025 Met Gala, he showcased a sophisticated Prada suit, effortlessly embodying style while making a statement about cultural identity.
Grammy Glam
His legendary Album of the Year win coincided with the reveal of a stunning Schiaparelli tuxedo, marking a historic moment in both music and fashion. The intricate design highlighted his love for gender-fluid styles, making a lasting impact on the red carpet.
