Adidas has once again put Yeezy sneakers up for sale through its digital platforms after cutting ties with rapper Kanye West over anti-Semitic comments.
This is the third time the German-based clothing giant has sold Yeezy shoes since ending its partnership with the rapper known as “Ye.” Ye made anti-Semitic rants on social media that resulted in the end of the business partnership. We work with brands such as Gap, Balenciaga, and JPMorgan Chase.
With every sale, Adidas donates money to organizations fighting anti-Semitism and other forms of hatred.
The company announced on its website that the Yeezy Boost 350 V2 in “steel gray” will be available for $230 a pair starting Thursday through the company’s “confirmed” and adidas apps and adidas.com.
Adidas ended its partnership with Ye in October 2022, leaving the company with $1 billion worth of unsold Yeezy shoe inventory.
Last May, Adidas suspended sales of Yeezys, fearing backlash that it was cashing in on its relationship with Yee.
Last year, Adidas generated $813 million in revenue from two Yeezy releases, down from $1.3 billion in 2022.
Adidas announced in late January that it expects its operating profit to roughly double this year to about $542.3 million following its parting ways with Yee and the elimination of its Yeezy business.
The company said its better-than-expected fourth quarter was helped by its decision not to write off most of its Yeezy inventory for $325 million. Instead, it plans to sell the remaining products at cost.
In December, Ye unveiled the first Yeezy shoes produced since Adidas ended their partnership.
This announcement coincided with another report from . News site TMZ This shows you going on a 10 minute rant in Las Vegas during which he just “losed” and lashed out at Jews again.
In his rant, he alluded to Jewish influence and compared himself to Jesus Christ and Adolf Hitler.
On December 26, Ye apologized to the Jewish community in Hebrew.
“I sincerely apologize to the Jewish community for any unintended violence caused by my words and actions,” Ye wrote.
“It was not my intention to offend or degrade you. I deeply regret any pain I may have caused.”
Mr. Ye once suggested slavery was a choice and called the coronavirus vaccine “the mark of the beast.”
In October 2022, he was criticized for wearing a “White Lives Matter” T-shirt at a Paris Fashion Week show and tweeted that he was going to give “a death sentence for Jews 3”, which clearly This refers to the state of defense readiness of the United States. Scale, defcon.
Later that month, fashion house Balenciaga ended its relationship with Mr. Ye, who lost a lucrative partnership with Adidas that had catapulted him to billionaire status over his comments.
He was also fired from his talent agency CAA, and his documentary work with MRC Entertainment was canceled. He was locked out of his accounts on Instagram and what was then known as Twitter, but has since returned to both platforms.
Adidas CEO Bjorn Gulden, who took over as CEO after severing ties with Adidas in September last year, said that when Mr. Ye made a series of anti-Semitic and other offensive remarks, “I don’t think he meant it,” which caused controversy. Last year’s statement.
Mr. Gruden later apologized for his comments.
with post wire
