An AI version of sports commentator Al Michaels will deliver “personalized” recaps to Peacock subscribers during the 2024 Olympics.
NBC has announced that it will use generative AI to recreate the voices of iconic sportscasters and offer “personalized” recaps to Peacock subscribers during the 2024 Paris Olympics. report by The Hollywood Reporter.
The company reportedly announced the AI plan, dubbed “Daily Olympics Overview on Peacock,” at a press conference at its headquarters.
Peacock streamers have the option to submit their name and select up to three types of sports they want highlights from, after which an AI version of Michaels’ voice will provide daily updates based on the user’s customized requests.
The AI-generated voice of a sports commentator will reportedly call out the user’s name while providing a 10-minute summary each day, and also include other categories such as trending moments and athlete bios.
NBCUniversal executives say there are 7 million ways to customize playlists for the Olympics.
Michaels, who has covered the Olympics for NBC since 2010, approved of the use of his voice. “When I heard about it, I was skeptical, but I was certainly interested,” the sportscaster said. “Then I saw a demo that detailed what they had in mind, and I said, ‘I’m all for it.'”
NBCUniversal’s John Jerry said the NBC Sports team of editors developed a process to “integrate, optimize and validate cutting-edge large-scale language models and speech synthesis technology.” report From Mashable.
Michaels isn’t the first person to have a voice trained by AI, an increasingly powerful tool that’s alarming some people who worry about how far the technology will go.
As Breitbart News reported in December, Jimmy Stewart, the late legendary Hollywood actor known for his distinctive, slow-speaking manner, can now put users of subscription-based wellness app Calm to sleep, thanks to artificial intelligence.
This comes after the release of The Beatles’ final song, “Now and Then,” which features new recordings by Paul McCartney and Ringo Starr, as well as tapes of John Lennon and George Harrison mixed with the help of AI.
The song was written with the approval of the Lennon and Harrison estates, although it was known that Harrison did not want to record “Now and Then.”
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