Hollywood star Ashton Kutcher is bullish on AI, saying the technology will enable people to create their own content to rival the movies and TV shows made by Hollywood studios.
He said he believes the prevalence of AI-generated entertainment will force Hollywood to work harder to differentiate itself.
During a recent conversation with former Google CEO Eric Schmidt at the Berggruensalon in Los Angeles, Ashton Kutcher said his experience playing with OpenAI’s video-generation capabilities convinced him that the future is indeed on the horizon.
The actor said that while the technology is limited to short scenes for now, in a few years it will enable users to create entire feature-length films.
“You’ll be able to render entire movies. You come up with an idea for a movie, a script will be written, you feed that script into a video generator and it will generate a movie for you,” he said. “Instead of watching a movie someone else has made, you’ll be watching a movie you’ve made.”
He added: “What’s going to happen is there’s going to be more content than there are viewers on the planet to consume it, so it’s only a matter of how valuable any content can be to the people consuming it. So the ‘water cooler’ version of catalysis of something being good is going to have to raise the bar so much higher. Because why would anyone watch my movie when they could just watch theirs?”
See below:
https://www.youtube.com/watch?v=DSWJicvGlww
Kutcher said AI will help Hollywood save money on production and post-production costs.
“Why go out and film an opening shot of a house for a TV show when it costs $100 to do that? It costs thousands of dollars to do that,” he says. “When I have to jump off this building, I don’t need a stuntman to do it. I can do it myself. [with AI]. “
“I didn’t have to hire a CGI department to do that,” he continued, “I rendered a video of an ultramarathoner running through the desert, being chased by a sandstorm, in five minutes, and it looks just like that.”
As reported by Breitbart News, OpenAI recently toured Hollywood studios and talent agencies to promote Sora, a text-to-video generating AI application that developers hope will revolutionize the way Hollywood makes movies and TV shows.
In theory, Sora would allow filmmakers to generate entire scenes featuring “actors,” virtual sets, and even simulated camera movements simply by describing in text what they want.
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