An Amazon executive wearing a necklace in a corporate video with a pendant in the shape of an Israeli map and a Palestinian flag above it sparked outrage on social media, with users vowing to cancel their Prime memberships. , made the following request: Executives are fired.
Ruba Borno, who holds the title of vice president of specialists and partners for the cloud computing division Amazon Web Services, appears in an official company video promoting the company's upcoming internal conference in Las Vegas later this fall.
The map hanging from Borno's necklace includes the territory that the Palestinians have claimed as the basis of an independent state, as well as modern-day Israel, the West Bank and Gaza Strip.
Amazon announced that it had removed the video.
“While the video that was shot was not intended to be a political statement, we have removed the video and plan to repost a new video in the coming days,” an Amazon spokesperson told the Post. spoke.
Several X accounts sympathetic to Israel took screenshots of the video and shared it with thousands of other users, showing Borno aiming to destroy Israel by establishing a Palestinian state “from the river to the sea.” accused of being
“It's despicable. This is unacceptable and warrants immediate termination,” commented X. alex wilnerI wrote. Wilner tagged Amazon founder Jeff Bezos, who stepped down as CEO but remains the company's largest shareholder.
another X user, Michael Expandwrote, “Cancel my Prime Video subscription.”
One commenter wrote: “Thank you for supporting the genocide of Israelis. It's very comforting.”
Others pointed out that Alexander Sasha Trupanov, an Israeli man employed by an Amazon subsidiary in Israel, is being held by Hamas in the Gaza Strip.
Hamas terrorists took scores of Israelis captive after carrying out a massacre of 1,200 people on October 7 last year.
Amazon has been criticized for not making public its request to Hamas to release Trupanov.
In response to the backlash, Borno made his X post private.
Borno (42 years old) Palestinian whose family lived in Kuwait Until Iraq was invaded by Saddam Hussein in 1990.
Before the 1990 Gulf War, Kuwait was home to a large Palestinian settler community of over 350,000 people.
However, the late Yasser Arafat, then head of the Palestine Liberation Organization, supported Saddam's invasion of Kuwait, and the Palestinians were expelled from Kuwait.
Iraqi forces were driven out of Kuwait by the US-led coalition.
One of Borno's sisters was born in the United States, so she and her family were evacuated from Kuwait by the U.S. Embassy.
Borno holds a PhD and a Master of Science degree in electrical engineering from the University of Michigan.
According to his LinkedIn account, Borno also worked at Boston Consulting Group as well as Cisco and Experian.
She was hired by Amazon Web Services in November 2021.
