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On Wednesday, Amazon announced it will be rolling out an AI-infused Alexa+ service.
The e-commerce giant unveiled the technology at the much-anticipated event on Wednesday, with Amazon describing Alexa+ as “a much more conversational, smarter, personalized and more can do for its customers.”
According to the company, the Alexa+ launch will begin with an “early access period” focusing on Echo Show 8, 10, 15 and 21 devices. Amazon said it will be available “in the waves” a few months later.
Amazon logo with an illustrated photo of Warsaw, Poland, November 21, 2023. (Jaap Arriens/Nurphoto via Getty Images)
The company said it would include Alexa+ in its Amazon Prime membership. For those without a Prime subscription, it comes with a price of $19.99 per month.
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Daniel Rausch, executive vice president of Amazon's Alexa and Echo, said at an event Wednesday that Alexa+ is “literally working with tens of thousands of other services and devices” on its first day.
According to the e-commerce giant, Alexa+ will leverage large-scale language models, such as the company's NOVA model and the AI-driven model from humanity.
“Alexa+ is based on a model-independent system, so we always use the best model for a particular task,” says an Amazon executive.
| Ticker | safety | last | change | change % |
|---|---|---|---|---|
| amzn | Amazon.com Inc. | 214.25 | +1.45 |
+0.68% |
The company highlighted Alexa+'s new “agent functionality” and said that services can “navigate the internet in a self-directed way” for customers, including arranging repairs for kitchen appliances.
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The service brings other new features to its customers as well.
For example, Amazon says that Ring's smart video search can be used to allow users to understand whether the garbage bin has been removed or not. The company said that if Fire TV users provide details, they “jump to their favorite scenes” in the Prime Video movie.
Alexa+ also remembers food preferences and will apply that information when making restaurant suggestions, the company said. You can order Uber, make a reservation via OpenTable, or let users know when concert tickets are available on Ticketmaster and more.
In the illustration in this photo, you can see the shopping cart in front of the Amazon logo. (Jaque Silva/Sopa Images/Lightrocket via Getty Images)
Amazon first launched Alexa over a decade ago. According to the company, there are currently around 600 million Alexa devices worldwide.
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Amazon's stock boosted the news before settling down to around $213.76 late Wednesday afternoon.
The company's market capitalization was approximately $2.25 trillion.
Madison Alworth and Mark Smith contributed to this report.
