Amazon is saying goodbye to “Try before you buy.”
A service that allows Amazon Prime members to try on carefully selected clothing, shoes, and accessories at home. before completing your purchasewhich is expected to subside in the coming weeks. The last day eligible customers can place orders using subscriber benefits is January 31, the company confirmed.
With this service, Prime members can try out up to six carefully selected apparel products. Customers can then return unwanted items for free within 7 days of receiving the item.
An Amazon spokesperson said in a statement that the program's scope is limited; Increased use of improved sizing recommendations It leverages artificial intelligence on its e-commerce platform.
“We are expanding our try-before-you feature to a limited number of items and AI-powered features such as virtual try-on, personalized size recommendations, review highlights, and improved size charts. “Given that more customers are taking advantage of new features, we're phasing out the try-before-you-buy option to ensure you can find the right product for you.” said the person.
Seattle-based Amazon first began testing products before purchase under the name “Prime Wardrobe.” in 2017and the program was officially launched in 2018.
As more people shop online and take advantage of generous return policies, Amazon and other retailers are working to reduce shipping fees, processing times and other ballooning costs. Items returned.
Amazon said Monday that customers will continue to have free returns across its apparel departments and will be phasing out “Try Before You Buy,” giving shoppers more options with a larger selection and faster shipping. He said it can provide a simple experience.
