Bayou Barbie is not trademarked.
The U.S. Patent and Trademark Office denied Angel Lease’s name application. According to On3.
The LSU star’s request was initially denied in November, but the 90-day appeal period for filing arguments in her case has now passed.
Toy company Mattel owns the trademark rights to the Barbie doll, and both Reese and his agent wanted to fight for it.
“After internal discussions, we decided that it was in Angel’s best interest not to unnecessarily provoke Mattel,” said Darren Hytner, an IP and NIL attorney who filed the trademark documents on Reese’s behalf. He told On3. “Although it initially seemed worthwhile to obtain registration, Angel moved away from selling Bayou Barbie merchandise. Therefore, the sound business decision was made to simply abandon the application.” .”
Nicknamed “Bayou Barbie” because of her affinity for fashion, her long pink nails and eyelash extensions, and her time playing in Baton Rouge, Reese still kept her name despite missing out on playing in Baton Rouge. You have a lot of opportunities for marketing, image, and visibility. trademark.
On3 pegs her NIL value at $1.7 million, the seventh-highest among college athletes and second-highest among women behind LSU gymnastics star Libby Dunn.
Her long list of deals includes Coach, Bose, Raising Cane’s, Amazon, AirBNB, Reebok, and Beats by Dre.
Reese also secured a spot in Sports Illustrated’s swimsuit edition last year.
The Baltimore native broke out last season during LSU’s run to a national title, averaging 23 points and 15.4 rebounds per game as a junior.
However, her senior season didn’t go so well, with her performance dropping to 19.2 points and 12.5 rebounds per game, and her high-profile missed multiple games at the beginning of the year, leading to a lack of clarity on social media and from her coaches. I could only get a response. Kim Mulkey.
Still, her salary is significantly higher than the WNBA’s average annual salary of just under $103,000, so top-earning women’s college basketball players could be motivated to play another season rather than turn pro. There is.
