Anheuser-Busch boss pushes Bud Light rescue — but still hasn’t apologized for Mulvaney fiasco

Anheuser-Busch U.S. president Brendan Whitworth said Bud Light’s parent company would cut checks to spool wholesalers and distributors, but avoided an apology for the Dylan Mulvaney debacle.

Whitworth on Thursday announced a three-step plan to revive the bruised brand, saying “the debate over our company and Bud Light is moving away from beer.”

The beer tycoon has yet to directly address his disastrous affiliation with trans influencers. This led to calls for boycotts and deprived Bud Light of its position as America’s best-selling beer for two decades.

Instead, he will launch a new advertising campaign this summer from the Belgian-based beer giant, “an investment in protecting the jobs of frontline workers” and touting beer as “easy to drink and easy to enjoy.” proposed financial support to ”

“We are providing financial assistance to independent wholesalers to support their employees,” Whitworth said in a statement Thursday.

He also said the company will refund “fare and fuel surcharges through the end of 2023” to distributors because Bud Light cases are no longer sold in stores.

Anheuser-Busch announced a three-step strategy for its comeback, including cutting checks for wholesalers who sold Bud Light, reimbursing distributors for fuel, and rolling out a summer advertising campaign.
NurPhoto (via Getty Images)

A third part of the plan includes launching a more palatable advertising campaign that reinforces “what you’ve always loved about our brand: easy drinking and easy enjoyment.” writes Whitworth.

Bud Light’s sales have been consistently downhill since early April when outraged beer enthusiasts led to calls for a boycott of the partnership.

Mexican lager Modelo Especial was crowned America’s best-selling beer in May, according to data compiled by consulting firm Bump Williams.

Bud Light’s sales for the week ending June 3 were down 24.4% from the same week last year, according to Bump Williams.

Anheuser-Busch’s beer brands, including Budweiser and Michelob Ultra, have also struggled in recent weeks, while competitors such as Coors Light and Miller Light (both owned by Molson Coors) have benefited. is recieving.

Bud Light’s May sales fell 23% to $297.3 million, according to research firm Circana, while rival Modelo Especial lager topped the list with $333.1 million. increased by 15% year-on-year.

As Bud Light’s boycott and subpar sales enter three months, consumers are divided on sentiments toward beleaguered brands, including whether companies should bring politics into their marketing. seems to be

“Shark Tank” billionaire Mark Cuban refuted the controversy on how “enlightened” ideology is “good business.”

Just recently, famed country singer Garth Brooks said his new bar in Nashville would serve “all brands of beer,” including Anheuser-Busch’s beleaguered portfolio of beers.

“All we have to do is love each other if we’re let into this house,” he added of the upcoming Friends in Low Places Bar & Honky-Tonk drinking party. .

Anheuser-Busch CEO Brendan Whitworth said in a statement: "Controversy over our company and Bud Light moves away from beer" For the past two months.
Anheuser-Busch CEO Brendan Whitworth said in a statement that over the past two months, “the debate over our company and Bud Light has moved away from beer.”
BELGA MAG/AFP (via Getty Images)

Meanwhile, country star Travis Tritt has called for a boycott of all Anheuser-Busch beers during a tour that will last until the end of the summer.

“We are removing all Anheuser-Busch products from Tour Hospitality Rider. I know many other artists doing the same,” singer-songwriter said on twitter.

“It was a great American company that was later sold to Europeans and was not recognized by American consumers. It’s such a shame,” he continued, adding, “Let’s remove Anheuser-Busch products from our hospitality concessions. Other artists who do may not say so publicly for fear of being ridiculed and canceled.”

Tritt joins Kid Rock and others in public protest after Anheuser-Busch partnered with transgender star.

Amid the ongoing boycott of Bud Light, the brand is offering rebates and buying back expired cases from wholesalers.
Amid the ongoing boycott of Bud Light, the brand is offering rebates and buying back expired cases from wholesalers.
Christopher Sadowski

“Let me speak to you guys as clearly and concisely as possible,” he said, picking up a semi-automatic rifle and starting to shoot at several cases of American beer on the table.

“Huh, Bud Light, huh, Anheuser-Busch,” Rocker said, flipping the bird over to the camera.

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