The annual Met Gala has added a new sponsor, China’s TikTok, which will have a big presence at this year’s Celebrity Ball.
Vogue’s Anna Wintour announced Thursday that TikTok CEO Sho Zhi Chiu will be the “honorary chair” of this year’s event, which will be joined by celebrities including Bad Bunny, Jennifer Lopez, Chris Hemsworth and Zendaya. He announced that he would be seated alongside the chairman.
TikTok’s sponsorship of the 2024 Met Gala was first announced in November, with the Chinese social media giant becoming a “major” patron of the gala and the Met Costume Institute’s spring 2024 exhibition, “Sleeping Beauties: Reawakening Fashion.” He declared that it would be.
This year, Spanish fashion brand Loewe will also be a sponsor.
This is the first time TikTok has sponsored the Met Gala. In the past, it has been sponsored by Instagram and Amazon. Last year’s Met Gala was sponsored by Chanel.
It’s still unclear how much money TikTok will spend on this year’s celebrations. Sponsors typically cover most of the cost of the evening’s food, drinks, and other entertainment.
TikTok’s Shou Zi Chew came under fire before members of Congress last year over the fact that TikTok’s parent company, ByteDance, had access to the data of tens of millions of Americans who use the addictive app. Ta.
He testified again earlier this year about the company’s ties to the Chinese Communist Party and the national security risks they pose.
The annual Met Gala isn’t just an event that celebrities must attend. It’s also a favorite destination for Democratic politicians looking to mingle with the rich and famous. Past attendees include Hillary Clinton, Representative Alexandria Ocasio-Cortez (D-N.Y.), and New York City Mayor Eric Adams (D-N.Y.).
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