IMAX CEO Rich Gelfond exclusively details the “amazing” partnership between the entertainment company and Apple’s new breakthrough headset.
Apple executives said they believe the newly released Vision Pro presents a “huge opportunity” for the business world.
CEO Tim Cook and CFO Luca Maestri both expressed optimism about augmented reality headsets and how companies could leverage them ahead of the device’s launch. Ta.
Vision Pro, which the iPhone maker describes as a “revolutionary spatial computer that seamlessly blends digital content and the real world,” made its official debut in U.S. stores and online on Friday. Starting price he is $3,499.99.
The Apple Vision Pro headset is on display at the Apple Store on Fifth Avenue in New York City on February 2, 2024. Apple CEO Tim Cook and Senior Vice President of Retail and Human Resources Deirdre O’Brien attend the opening of the Apple Store on Fifth Avenue. (Michael M. Santiago/Getty Images)
“There’s a lot of excitement in Enterprise,” Maestri said Thursday of Vision Pro. “Leading organizations in many industries, including Walmart, Nike, Vanguard, Stryker, Bloomberg, and SAP, are leveraging and investing in Apple Vision Pro as a new platform to bring innovative spatial computing experiences to their customers and employees. doing.”
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Cook told those listening to Apple’s first-quarter earnings call that he saw demos from several companies, including Walmart’s merchandising app, which he called “very impressive.”
The Apple Vision Pro headset is on display at the Apple Store on Fifth Avenue in New York City on February 2, 2024. Apple CEO Tim Cook and Senior Vice President of Retail and Human Resources Deirdre O’Brien attend the opening of the Apple Store on Fifth Avenue. (Michael M. Santiago/Getty Images/Getty Images)
“There are companies that are developing design collaboration apps. There are field service applications as well. There are really all over the world,” he added. “We have applications for things like control centers and command centers.”
Companies have already created more than 600 apps and games for the Vision Pro and its “Spatial” feature that debuted with the device. The NBA, Disney+, Box, Microsoft and others released similar apps last week.
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These come in addition to the more than 1 million iOS and iPadOS apps that Apple has announced are compatible with Vision Pro.
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| AAPL | Apple. | 185.85 | -1.01 | -0.54% |
Cook cited the “massive use cases” for augmented reality headsets as part of the reason Apple believes there is “a great opportunity.” [in enterprise] For Vision Pro. ”
He also said he ultimately concluded that Apple as a company “can do both consumer and enterprise.”
Apple CEO Tim Cook appears as people line up to buy the Apple Vision Pro headset at the Apple Store on Fifth Avenue in New York City on February 2, 2024. Apple CEO Tim Cook and Senior Vice President of Retail and Human Resources Deirdre O’Brien were in attendance. (Michael M. Santiago/Getty Images/Getty Images)
Cook attended a launch event Friday at Apple’s Fifth Avenue retail store in New York City.
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MacRumors reports that the tech giant has pre-ordered at least 200,000 Vision Pro units ahead of Friday’s launch.
Other recent product releases from Apple include the iPhone 15 slate, Apple Watch Series 9, and new versions of the iMac and MacBook Pro.
Apple’s stock price fell more than 3% compared to last week, but remained 20% higher than 12 months ago.
