According to reports, Apple has already sold out of its initial stock of Vision Pro headsets, as customers bought about 200,000 units in the 10 days after the iPhone maker began accepting pre-orders.
This was revealed by a person with knowledge of the situation. Apple-centric news site MacRumors The company announced on January 19 that it has begun accepting pre-orders for the $3,500 virtual reality helmet from U.S.-based customers.
The headset will be available for purchase at the company’s retail stores on Friday.
The Post has reached out to Apple for comment.
Min-Chi Kuo, an analyst at TF International Securities and considered an expert on Apple’s supply chain, previously estimated that the company sold 160,000 to 180,000 Vision Pro headsets based on pre-order inventory. was.
Kuo I wrote it in a blog post He said he thought Vision Pro would remain a “niche product” in high demand among Apple’s most loyal customers.
Apple says the goggles’ operating system is compatible with more than 1 million apps designed for iPhone and iPad.
Pre-orders began more than 10 days ago, but buyers must go to a store to properly fit the goggles, which are controlled with the eyes and a few simple hand gestures.
Facebook owner Meta Platforms and other companies have been making virtual reality headsets for years with limited success, but many industry analysts believe that Apple has We believe this technology has the potential to expand its audience beyond video gamers and primarily tech geeks who have embraced the technology.
The Vision Pro has already received wildly enthusiastic reviews among the media who have been able to test it in tightly controlled demonstrations overseen by Apple, but the device’s high price point is likely due to the market This means that the number of units sold in the first year is relatively low.
Still, Apple’s first new product since the smartwatch’s debut a decade ago could be a preparation for introducing more affordable versions for a broader audience.
Currently, the Vision Pro costs seven times more than Meta’s latest virtual reality headset, the Quest 3.
In a sign that Apple hopes Vision Pro will pave the way for a larger market, the company is incorporating the ability to shoot 3D video that can be viewed through goggles on its latest premium iPhones, the 15 Pro and 15 Pro. I did. maximum.
These videos are so realistic that the people and other images in them appear to be right in front of the viewer’s eyes as they watch the video.
Apple is looking for ways to boost sales after suffering a slight revenue decline in its last fiscal year, which ended in September.
Apple still has $383 billion in revenue, with the iPhone accounting for more than half of that.
with post wire
