Apple is shaking the executive ranks to get AI efforts back on track after months of delay. Bloomberg News reported Thursday quotes people who are familiar with the situation.
Some AI improvements in voice assistant Siri will be delayed until 2026, Apple said earlier this month without giving reasons for the delay.
Microckwell, vice president of Vision Products GroupAccording to the report, CEO Tim Cook is in charge of iPhone Maker's Siri Virtual Assistant as he lost confidence in AI head John Giannandrea's product development capabilities.
According to Bloomberg, Rockwell, known as the Brain behind Apple's Vision Pro headset, reports to software chief Craig Federighi, completely removing Siri from Giannandrea's command.
Paul Meade, executive who runs Vision Pro hardware engineering under Rockwell, will take over the VPG, the report added.
Apple did not immediately respond to Reuters' requests for comments on the report.
Last year, Apple unveiled a variety of AI-driven features called Apple Intelligence. This includes new features like email rewriting and a messy inbox summary.
