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Apple to launch new iPads, M3 MacBook Air amid weak sales: report

Apple plans to release several new models early next year, including a faster MacBook Air and two updated iPads, to combat declining device sales. Bloomberg News reported This was disclosed on Wednesday, citing a person familiar with the matter.

The new iPad Air will come in two sizes for the first time, and the Pro model of the device will have an OLED screen, according to the report.

It added that the MacBook Air will be equipped with a faster M3 processor designed in-house.


Apple plans to release a faster MacBook Air and two updated iPads, according to reports. Getty Images

Apple did not respond to Reuters’ request for comment.

The company faced several quarters of declining sales of Macs and iPads, which together account for nearly 15% of sales, as persistently high inflation and high borrowing costs forced consumers to cut back on non-essential purchases. are doing.

Apple’s holiday quarter sales forecast released last month fell short of Wall Street expectations due to weak demand for iPads and wearables.


iPad Air
The new iPad Air will come in two sizes for the first time, and the Pro model of the device will have an OLED screen, according to the report. EPA

Meanwhile, the company’s Mac business has been plagued by the broader downturn in the personal computer market.

Bloomberg News reports that the iPad is expected to launch around the end of March, and that the company is also working on improved versions of the Apple Pencil and Magic Keyboard accessories for the Pro model of the device.

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