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International Data Corporation (IDC) announced on Monday that Apple will lead smartphone shipments in 2023, displacing Samsung's long-held market lead.
The iPhone maker shipped 234.6 million units last year, according to preliminary data from the company's Worldwide Quarter Mobile Phone Tracker. This marked a 3.7% year-on-year increase from 2022, when IDC reported the company's shipments at 226.3 million units.
According to IDC, Apple's iPhone shipments accounted for 20.1% of the global market in 2023.
Several iPhones are on display at the Apple Store in New York City on February 3, 2023. (Leonardo Muñoz/VIEWpress via Getty Images/Getty Images)
Meanwhile, according to IDC, Samsung's annual shipments were 226.6 million units, ranking second with a market share of 19.4%. The previous year, 262.2 million units were reportedly shipped, giving it a market share of 21.7%.
The South Korean-based company held the number one spot among smartphone companies for 13 years until 2023.
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Nabila Popal, research director for the IDC Worldwide Tracker team, said in a statement that Apple is the annual leader “despite facing increasing regulatory challenges in China and new competition from Huawei.” He said he has risen to the top of the board.
Customers and pedestrians inside and outside the Samsung flagship store on Nanjing Road Pedestrian Street in Shanghai, September 4, 2023. (Costfoto/NurPhoto/Getty Images via Getty Images)
According to recent reports, there are concerns about demand for Apple's latest iPhones in China. The company introduced the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max to global markets in September, with US prices ranging from $799 to $1,199, depending on the model.
Tim Cook goes to China, but sales of the initial iPhone 15 are reportedly slow.
“Apple's continued success and resilience is primarily due to its growing trend of premium devices, which now account for more than 20% of the market, driven by aggressive trade-in offers and interest-free financing plans,” Popal said. Ta.
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| AAPL | Apple. | 183.63 | -2.29 | -1.23% |
“While Apple certainly contributed to Samsung's decline in the rankings, the entire Android space remains in-house,” Ryan Reese, vice president of IDC's Worldwide Mobility and Consumer Device Tracker Group, said in a statement. It's becoming more diverse.” “Huawei is back and rapidly expanding into China. Brands like OnePlus, Honor, and Google are launching very competitive devices at the high-end and low price points. The increasing discussion about devices and the AI capabilities of smartphones is attracting attention. ”
The Apple Inc. logo on one of Apple Inc.'s stores in Sydney. (Brent Lewin/Bloomberg via Getty Images/Getty Images)
According to IDC, global smartphone shipments in 2023 will be approximately 1.76 billion units, the lowest level in the past 10 years.
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However, IDC said it expects the smartphone market to recover this year, with improvements expected in the third and fourth quarters of 2023.
According to IDC, total smartphone shipments in the third quarter of 2023 decreased by only 0.1% compared to the same period last year. The company's shipments in the fourth quarter of last year were 326.1 million units, an annual increase of 8.5%.
The company released this report a few days before Samsung's Galaxy Unpacked 2024, where Samsung is scheduled to unveil its S24 smartphone.
