Apple said Monday that its Vision Pro devices will go on sale in the U.S. starting February 2, months after they were introduced to capture the augmented reality (AR) headset market dominated by Facebook's parent company MetaPlatform. Announced.
The Vision Pro is Apple's most expensive bet since the iPhone was launched more than a decade ago. The AR headset starts at $3,499, more than three times the price of Meta's most expensive headset among mixed reality and virtual reality devices.
Apple's Vision Pro is available for pre-order Starting January 19th at 8am ESTsaid the company. The device uses a new chip called R1 that processes information from sensors in less time than the blink of an eye.
The headset tests a market crowded with devices that have yet to gain traction among consumers, and after years of clashes between the two companies over issues such as user privacy and control over developer platforms. will be in direct competition with
The device must be connected to power at all times. Apple said it is working to reduce the headset's weight by including an external battery that can last up to two hours.
Meta's top-of-the-line Quest Pro mixed reality device blends virtual reality with real-world video feeds and delivers nearly two hours of battery life directly on the headset, without the need for an external battery pack.
Apple launched a new series of iPhones in September with titanium shells, faster chips and improved video game playing capabilities, but did not raise prices amid the global smartphone recession. .
