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Army recruiting is up, but data show trend began before the election, current and former Army officials say

Defense Secretary Pete Hegses and Senator Tom Cotton believe the increase in Army adoption stems from “America First” leadership and the “Trump effect.” However, data shows that current and former staff members have begun to improve a few months before the number of recruits.

“In the past four years, there have been several young men and women who have not wanted to join the Army under former Army Secretaries Joe Biden and Christine Walmut. Climate change,” Cotton told Fox's American newsroom in America. He spoke. “That's why young men and women don't join our military. They do that because they love the country.”

The increase in recruitment began several months before the November 5th election.

“No, it didn't all start in December,” Christine Walmut, the former Army Secretary who served until January 20th, said in an interview with Fox News.

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R-Ark. Sen. Tom Cotton praised President Donald Trump's election for having a positive effect on Army recruitment, but the numbers tell a different story. (Bill Clark/CQ-Roll Call, Inc, Getty Images)

“Army recruitment started getting better a lot faster. We really started looking at numbers, monthly numbers and it rose in February 2024. All the way through August when the military really peaked.”

Since October 2023, the Army has placed 1,200 recruiters in this sector. By September 2024, before the election, the Army announced that it had exceeded recruitment targets.

The foundations were laid in October when Army Chief Worms and General Randy George launched a drastic initiative to help people who do not meet academic standards or fitness requirements. A six-week boot pre-boot camp called The Future Soldier Prep course helps low-performing recruits meet enlistment standards. They also moved from hiring only in high school to posting on job boards. Recruiters were trained in talent acquisition by Amazon, Wells Fargo and other industry leaders. And the army brought back “”Be everything you can“Branding campaign in the 1980s.

“We choose soldiers who have the right personality to recruit. We are very data-driven and highly targeted, and we are very dramatically in marketing. It has improved. It was a huge success some time ago, accounting for around 25% of new employees last year,” Wormuth said. “When you see the Army ads, you show young people jumping off the helicopter. We show that kids are doing night patrols in the jungle.”

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Army soldiers are formed

US soldiers from the 330th Athletic Control Battalion held in Zagan, Poland on April 1, 2022. (US Army photo)

Army data The Army shows it is struggling with its first recruiting numbers since Covid, including a shortage of 15,000 recruits in 2022.

It reported record-breaking recruitment in December 2024, with nearly 350 recruits enlisting daily, and the total number of active duty soldiers reaching 5,877 recruits that month. Secretary Hegses praised the number of recruits in X's post.

“@usarmy: @usarec has won the most productive December of 15 years by enlisting 346 soldiers into the world's largest #usarmy every day!

“Our recruiters have one of the toughest jobs and inspire us to serve the next generation of #soldiers.

“Congratulations and continue doing a great job!”

However, in August last year, three months before the election, we saw more recruits than 7,415 recruits than December, compared to 5,877 in December. And January 2025 has yet to surpass August 2024 in terms of the highest monthly count of the past year.

In other words, the trend of positive recruitment began before the election.

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US Army Recruitment Event in Florida

Miami Beach, Florida, Hyundai Air & Seasho, Military Village Vendor, Army Soldier Recruiter, Goarmy.com, Warriors Wanted Truck. (Jeffrey Greenberg/Universal Image Group via Getty Image)

The increase in recruitment came from the participation of more women. Women accounted for 19% of recruits last year, the highest rate ever.

“For example, 16% of the entire Army are women right now, so it's a noticeable increase that almost 20% of new recruits spend a year being women,” Wormuth said. “2024 also had the highest recruitment year ever for Hispanics.”

There has been about 10-12 weeks of hiring since joining the recruitment agency, and they have actually signed up for health checks and other paperwork.

“The biggest reasons why young people are reluctant to join the military are fears of death or injury, or fear of leaving their families,” Worms said. “The concerns about the so-called awakening are very low on the list of most young people's disabilities. And when the military last conducted its investigation, we didn't actually see a change. That's a small concern. It remains as is.”

During the recruitment crisis, the Army had seen a decline in the number of families sending their children to the service of families their members had served for generations. Many of these families are white, and from one of the 10 states that make up almost half of recruits, Texas (13.3%), California (10.5%), Florida (9.7%), Georgia (5.1%) and North Carolina (4.6%), New York (4.3%), Virginia (2.9%), Ohio (2.8%), Illinois (2.6%), Pennsylvania (2.4%).

There is no data suggesting a surge in white men who joined the Army last year. In 2024, 40% of Army recruits were white, 25% were black, and 26% were Hispanic.

“From the data we saw, there was no identifiable change in young white men joining the Army compared to the spring of 2024. The Army had around 7,400 recruits in August and in December. There were about 5,800 people,” Wormuth said.

The Army will also expand its basic training capabilities in the spring.

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“The US Army Recruitment Order is on track to exceed the 2025 recruitment target for 61,000 new soldiers and to exceed the 10,000 recruitment target for the delayed entry program,” said the US Army Recruitment Command. spokeswoman Madison Bonzo said in a statement. “As of today, USAREC has contracted 59% of its current FY25 target. The hard work of recruiters, the continuous transformation of recruiters, and the qualifications to America's most deadly fighting power. Without a modernization initiative to attract a certain talent, we would not have been able to succeed.”

Wormuth said:

“And we continued to maximize our 5,000, 6,000 in the month of August, 5,000, 6,000. And the Army continues to move towards the end of the year. Come in 2025, she continues. Ta.

Former Army officials warn that linking the successful recruitment of the Army to the election cycle is dangerous, as the military should be apolitical. Soldiers sign up to serve the Constitution rather than serve the President or Party.

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