Kate Morrow welcomed her twins into the world eight years ago. Born prematurely, they had delicate immune systems. “We relied on our community to protect our kids,” she explains, trusting that her neighbors vaccinated their children for the sake of vulnerable ones like hers. But that trust has faltered over time.
After moving to Spartanburg County, S.C., in 2019, Morrow discovered the region was at the heart of a significant measles outbreak—the largest in over 30 years in the U.S., with close to 1,000 confirmed cases. Once considered eliminated in the U.S. due to effective vaccination campaigns, measles is making a concerning comeback.
The surge in cases threatens to roll back that elimination status, contributing to a decline in school vaccination rates—now under 89% in Spartanburg County, far from the 95% needed to prevent outbreaks.
Furthermore, this issue isn’t isolated to Spartanburg; other areas also display dangerously low vaccination rates. “There are many potential ‘South Carolinas’ waiting to emerge,” notes Michael Osterholm from the University of Minnesota.
Morrow struggles to grasp why some parents in her area are hesitant about vaccines. “How did we reach a point where trust in our doctors has eroded? Why has vaccination become a political issue?” she wonders. This ambivalence grows from widespread misinformation, lingering resentment from COVID-19 mandates, and attitudes fostering distrust towards vaccines from various political figures.
Margarita DeLuca, a Greenville County resident with three children, reflects on her own journey. Initially indifferent to vaccines, COVID changed everything for her. When the vaccine was first introduced, she hesitated, feeling compelled by the rapid rollout. “It should feel like a choice, not something forced upon you,” she says, expressing her discomfort with mandates.
Despite some initial willingness, feelings have shifted dramatically for many parents. DeLuca, following a seizure scare with her eldest, has since decided to forgo vaccinations altogether. She acknowledges some anxieties linger, leading her to believe her children might cope better if vaccinated later. Local pediatrician Stuart Simko often encounters parents expressing similar reservations, aiming to shed light on the risks of postponing vaccinations.
He points out that young children are at a higher risk for complications from the diseases vaccines prevent. Yet, concerns remain prevalent among parents like DeLuca, who hears conflicting messages surrounding vaccine safety.
In conservative Spartanburg, skepticism towards vaccines is rising. The community is characterized by small towns and conservative faith groups, often associated with lower vaccination rates nationwide.
One significant development is the rise in religious exemptions for immunizations. Since the pandemic, these exemptions have surged from 3.4% at the start of the 2020-21 school year to nearly 10% today. This trend inevitably leads to a decline in vaccination overall, with some schools reporting vaccination rates alarmingly below the necessary threshold.
Republican state senator Josh Kimbrell believes that this skepticism is rooted in the government’s stringent COVID-19 policies but feels the extent of distrust has reached an unreasonable level. In Spartanburg County, parents can easily acquire exemptions, often without elaborate justification.
Public health experts argue that removing nonmedical exemptions could help boost declining vaccination rates. However, in a climate resistant to government mandates, this seems an uphill battle. Just recently, a proposal to bar unvaccinated children from schools was dismissed.
Gene Zakharov, a local café owner, shared his initial choice to avoid vaccinating his children. Concerned about potential side effects, he and his wife opted out until their daughter faced exposure to measles, opening their eyes to the real risks. “You don’t realize the weight of it until you come close,” he reflected.
Similarly, Tracy Hobbs brought her twins to a mobile vaccine clinic after facing fears and contradictions regarding vaccine safety. Initially deterred by the bogus connection between vaccines and autism, she ultimately changed her stance as alarming cases surfaced in her community.
Hobbs had long grappled with misinformation circulated prominently regarding vaccine safety but ultimately recognized the necessity of vaccination, particularly in light of her twins’ eventual autism diagnosis.
Kate Morrow, who has been actively involved in pro-vaccine advocacy groups, hopes to foster trust in scientific evidence. She feels a responsibility to guide parents feeling lost amidst conflicting information. Encouragingly, there have been some positive signs: vaccination rates in Spartanburg are reportedly rising, and new measles cases have lessened.
However, public health officials warn the threat looms large. With multiple counties in neighboring areas showing low vaccination rates, the potential for new outbreaks remains a significant concern. As rates plummet, measles cases may emerge, fitting a troubling pattern that could evolve into broader health emergencies.





