Puerto Rican rapper Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, seems to have erased all his Instagram content following the Super Bowl LX halftime show.
The “Me Porto Bonito” artist has 52.6 million followers on Instagram. As of now, however, his profile lacks a photo, posts, and followers.
It’s unclear why Bad Bunny chose to delete his Instagram posts after the halftime show. This decision led many fans to criticize the NFL on social media for showcasing a “boring” 31-year-old artist who performed in a language some viewers felt they “didn’t understand.”
Besides singing solely in Spanish, Bad Bunny introduced an unusual geography segment where he named various countries in the Americas.
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He concluded his performance with an impactful pro-immigration message, holding up a soccer ball that read “Together, We Are America.” Interestingly, he may not have recognized that “America” in English often refers specifically to the United States, which is the only country with “America” in its official name.
Former President Donald Trump criticized the halftime show on Truth Social, labeling Bad Bunny’s performance as “absolutely awful” and one of the worst ever.
In contrast, Turning Point USA, an organization established by the late conservative figure Charlie Kirk, put together an alternative halftime show that attracted millions who watched it online instead of Bad Bunny’s performance.
“Welcome to the Turning Point USA National Halftime Show. And this is yours, Charlie,” announced host Jack Posobiec as country singer Brantley Gilbert performed “The Star-Spangled Banner” on electric guitar.
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Turning Point USA’s All-American Halftime Show, featuring Kid Rock as the main act, is being celebrated as a notable success, with impressive viewership numbers suggesting it might challenge the NFL’s official broadcast.
“The U.S. Halftime Show garnered over 25 million views on YouTube and Rumble, and with many large groups tuning in together, the total audience is likely even larger,” noted Turning Point USA spokesperson Andrew Corbett in a post on X on Sunday night.
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“And the numbers are still on the rise (with final counts coming in from broadcast and high-speed channel partners),” he further explained. “Following tonight’s success, we’re committed to bringing this event back next year.”
Corbett also mentioned that “The National Halftime Show will return in 2027.”
“The @TPUSA All-American Halftime Show was absolutely amazing. Charlie would have loved it,” tweeted Erica Kirk, the widow of Turning Point USA’s founder, sharing a tribute video to her late husband.
“Thank you to the millions who tuned in,” she added, expressing pride in the team, staff, and artists who shared in their vision and mission, alongside a sentiment about loving Jesus and one’s country.
