Netflix, the only profitable streaming service on the planet, said it would never release its movies in theaters.
“Netflix’s chief content officer Bela Bajaria said there are no plans to double down on theatrical production beyond what the OTT entertainment conglomerate already does.” report Deadline on the far left. This basically means that if you want to watch Netflix movies, you have to subscribe to Netflix, except for a short, limited theatrical run to qualify for an Academy Award.
“We’re the only pure play streamer, and our members love movies and want to watch them on Netflix,” Bajaria said at a press conference Wednesday night. “A lot of companies do theater, and I think it’s great business for them. That’s not our job.”
“Our business is to make sure our members come to Netflix, feel like they’re going to watch a movie, and get the movie they want to watch, and that’s always going to be a focus for us. ,” she added.
Streaming services like Apple and Amazon want it to go both ways. They want to see films like this return to theaters. Napoleon, Murderer of the Flower Moon, Eyre, Saltburn, Emancipation; and Tetris And it hopes to attract subscribers to its streaming services with the same content.
is it working? i don’t think so. People who want to watch those movies can do so without subscribing to a streaming service.
Netflix is smart. If you want to watch her upcoming Netflix movies, beverly hills cop iv, I have nowhere else to go. This is how I run Netflix. Seems like an easy decision to me.
And what Netflix is doing is no different than what HBO has been doing for decades. They’re luring celebrities into making movies that can be viewed exclusively on HBO. Producing a sequel to a blockbuster hit like beverly hills cop No, but not really. Cable networks like HBO are forever producing sequels to iconic movies. birds, psycho, omenSmokey and the Bandit, Midnight Run, Home Alone… These cable outlets have also produced many high-end movies.
What Netflix is doing is nothing new.
So why go to the trouble of hand-wringing?
Why is there so much pressure on Netflix? Save theater!
The answer is: Netflix is kicking Hollywood’s butt.
Netflix single-handedly forced every other studio to create a streaming service, and streaming is destroying the cash cow of cable and satellite TV. Instead of paying $150 a month for dozens of channels you never watch, you only pay $15 for the streaming service you watch.
Second, streaming services other than Netflix, such as Universal, Disney, and Paramount, lose hundreds of millions of dollars annually. So they were stuck. That’s why releasing movies in theaters makes us want to have our cake and eat it too. They desperately need theater revenue, even at the expense of subscribers. It seems to me like stepping over dollars to get a penny.
Also, beverly hills cop Sequels get people back into the habit of going to the movies. It benefits everyone.
The rest is a shame. Netflix is doing what Netflix should do, and that’s caring about Netflix.
Who do you think is doing the right thing? The only streamer who is making a profit, or all the others who have lost oceans of money?
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