Beyonce Announces New Album In Super Bowl Ad

Beyoncé set the music world on fire again on Sunday by announcing part two of her acclaimed 2022 album Renaissance in a Super Bowl Verizon ad.

In a series of charming teaser videos, the music icon hinted at the country-inspired direction of his upcoming album, scheduled for release on March 29th. according to For variety. The teaser is rich with references to her illustrious career, showing Beyoncé tackling some of her past work. This included homages to her 2016 hit album “Lemonade” and playful references to her name with titles like “BarBay” and “Bots.”

The final announcement was made via Beyoncé’s Instagram, where she posted teaser A video revealing the album title and release date. Subtle hints in the teaser, such as a sign and a car license plate that reads “Texas Hold’em,” hint at the song’s title, which pays homage to Beyoncé’s Texas roots and perhaps the album’s country theme. (Related: ONWUKA: Barbie, Beyoncé and Taylor Swift’s financial rise comes at a high price)

Shortly after the release of the teaser, two new songs debuted on Tidal, honoring Beyoncé’s connection to the platform through her husband Jay-Z. The songs “Texas Hold’em” and “16 Carriage” fuse elements of country with Beyoncé’s signature style, featuring acoustic her guitar and orchestral her arrangements, respectively. Variety reported that both tracks feature the creative touch of famous producer Rafael Sadiq, and the album is expected to be a genre-fusion.

According to Variety, the announcement follows the success of the first part of her album Renaissance, which explores dance and house music and celebrates the contributions of the black queer community to club culture. Unlike previous projects, “Renaissance” was released without the visual accompaniment that has become a hallmark of Beyoncé’s work. But she has since captured the essence of her record-breaking “Renaissance” world tour in part documentary, part concert film, giving fans a behind-the-scenes look at the tour, which grossed $579 million.



Sign up to stay informed to breaking news