Connecticut Claims Pizza Bragging Rights Over New York

Connecticut is taking some playful shots at New York City’s famed pizza this month.

Signs popping up in Manhattan and Brooklyn proclaim messages like “Connecticut Pizza Wins” and “N New York, not New York, not New York,” part of a marketing campaign by Connecticut’s tourism and marketing offices.

Anthony M. Anthony, Connecticut’s chief marketing officer, explained the initiative as a lighthearted rivalry meant to unite people through a shared love for pizza culture.

However, some New Yorkers had their doubts. While enjoying slices at Brothers’ pizza in midtown, 65-year-old Seaer Castello humorously asserted, “Do you want to get a good pizza? I’m off to Staten Island.” Another local, 57-year-old George Gracia, recommended Half Moon Pizza on Arthur Avenue as a prime spot for pizza in the Big Apple.

Joey Shirripa, the manager of Bleaker’s Johns in Greenwich Village, noted that while the pizza styles are similar, New York’s tends to emphasize cheese more than the sauce. “It’s a good thing, but I don’t think it’s better than ours,” he commented. “We feel our pizza is much more flavorful.”

According to the Connecticut Tourism Office, similar campaigns have been seen in Chicago, Detroit, and New Jersey as well. Encouraging people to check out Connecticut’s pizza, signs point tourists to a website where they can even express their opinions about the pizza rivalry.

Despite the cheeky marketing, many New Yorkers remained skeptical. Kevin Juarez, 21, expressed hesitation about traveling to New Haven for pizza, stating, “You never know, you can go, and it could be a waste of money.” Meanwhile, Julian Kurhayek, also 21, suggested that Connecticut should promote attractions beyond just pizza.

On the other hand, a Connecticut resident defended their home state’s pizza, saying it has a distinct smoky taste while remaining fresh. Yet, Jack Carew, 27, sitting nearby, seemed indifferent, commenting, “Coffee, pizza: It’s all the same for me.”

Where to Find the Signs

• 9th Avenue and 40th Avenue (Hudson Yards)
• 260 Moore St. (East Williamsburg)
• 202 Mott St. (Nolita)
• 200 W 50th St. (Times Square)
• 445 6th Ave. (Greenwich Village)

NYC Pizza Roast Subway “Live Board” Locations

• 34th Street-Herald Square Station
• 14th Street-Union Square Station
• 59th Street-Columbus Circle Station
• Fulton Street (financial district)
• Nevins Street (downtown Brooklyn)
• Times Square 42nd Avenue