Bitcoin’s New Investment Phase
Bitcoin seems to be shifting into a phase where larger investments are becoming necessary, according to Matt Hogan from Bitwise Investments.
Hogan noted that Bitcoin’s stagnant growth suggests we might be witnessing its “IPO moment.” He believes this signals a need for more significant allocations in portfolios. This information was shared in a recent update on their website.
Citing insights from Jordi Visser, a Senior Director at 22V Research, Hogan observed that despite a barrage of positive developments, Bitcoin’s price stability resembles that of an initial public offering. Visser pointed out that initial investors who reaped significant profits are now withdrawing their funds and spreading them across different assets. This trend, he speculated, could lead to sideways price action for a while as sellers gradually exit the market.
Building on Visser’s perspective, Hogan mentioned that Bitcoin has evolved from being primarily held by early adopters to attracting institutional investors, paralleling many firms after their IPOs. This evolution has made Bitcoin “a lot less risky,” with its volatility noticeably decreased, especially in light of the anticipated spot BTC ETF launch in January 2024.
According to Hogan, the era of allocating just 1% to Bitcoin is behind us.
This 1% recommendation has been a common benchmark from various notable financial institutions, including BlackRock. Nevertheless, Hogan argues that as Bitcoin develops further, investors might want to consider starting with a 5% allocation. He mentioned that this shift is already in motion, referring to numerous discussions Bitwise has had with advisors and institutional investors recently.
“Bitcoin is on the verge of its IPO moment, and if past trends indicate anything, it might be time to buy more,” he expressed.
In his recent memo from November 4, Hogan reiterated that Bitwise projects Bitcoin will reach a value of $1.3 million by 2035, suggesting this estimate might actually be on the conservative side. He explained that unlike companies post-IPO that must consistently innovate for their valuations to climb, Bitcoin can grow from a $2.5 trillion asset to a $25 trillion one, simply through broader acceptance.
Currently, Bitcoin is trading around $102,000, and some forecasts still hint at a potential rise to $200,000 by year-end.


