The left -wing activists are seeking boycots at the target store after the retailers have greatly reduced their diversity, fairness, and comprehensive policies, but the brand owned by blacks has retreated and moved. Warns that there is a possibility that the business can be damaged.
The discount chain based in Minneapolis has been Xui Policy with a severe reversal of LGBTQ and a long -awaited retailer, which has been known for a long time, and has been rebounded by Swift. I'm suffering.
With a social media with a left -hand customer Labor advocates We are someoneI called for shoppers to boycott wholesale chains.
However, the founder of a black -owned company urged customers to continue shopping with retailers, claiming that boycott would only hurt their sales and be kicked out of the target shelves.
Actress Tabisa Brown, who sells kitchen utensils in the target, said that the brand owned by blacks has the most to lose to boycott.
“I get it, but many of us are influenced and our sales will decrease,” said Brown. Video posted on Instagram。 “Our business will be hurt. If anyone knows the business, it doesn't happen just overnight just to get everything and pull it away from the shelf.”
The target did not respond immediately to the comment request.
In addition, BROWN, which sells food books and seasonings at another company that has recently canceled DEI policy, states that boycott can pull black -owned brands from the shelves of the store without intentional. I did it.
“If we decide to stop supporting the above business, you have been sold all of our sales, we decreased, and those companies say,” Oh, your product performance. I haven't done it. ” Brown said, “their favorite business on the shelf.”
Some critics have called for shoppers to avoid the target store and instead purchase products directly from a black -owned brand website.
However, business owners have stated that Target's websites and nearly 2,000 stores provide more visibility and millions of additional customers, so this could still be damaged.
“If we don't buy our products, they will cancel us from the shelves and try to buy the products we have already purchased from us,” he said, the beautiful Curly Me of the black -owned doll brand. I mentioned.
“We have a doll on the website, but if you have a doll in a large retail store, you will get millions of visibility and it will really help you to expand it,” the brand added. I did it.
Melissa Butler, the founder of the Lipbar, the largest black -owned makeup company, said that he was not shocked by dayroll back.
“I'm disappointed, but I'm not so surprised. I always thought that the 2020 commitment was farce,” she said. In Instagram videoRefer to a wide variety of policy implemented by companies after the murder of George Floyd and Black Live Matter in 2020.
“Everything that is forced will be a farce, partly because Trump is promoting a company to reverses commitments that he did not want to do in the first place,” she added.
On Friday, retailers stated that they have concluded diversity, fairness, and comprehensive goals for three years, and according to the internal memo obtained in the post, stopped reporting on the corporate equality index of the human rights campaign. He said.
The target also destroyed programs that focus on carrying more products from blacks and minority shareholders.
In 2022, the retailer committed a $ 2 billion commitment to black -owned companies by 2025 and set the goal of having more than 500 black brands in stores.
The company had previously stated that achieving these goals is going smoothly.
Many brand owners said they wanted to be more clear from the target, and they used to run as usual.
On Tuesday, the target website has a focus section that boosts women -owned brands, Asian -owned brands, LGBTQ shops, and a layout that emphasizes the brand owned by Black before Black History Starts starting on Saturdays. Included.
President Trump has won the White House in November, and more companies have canceled their diversity since conservative activists aiming for DEI's policy.
On the first day of his inauguration last week, Trump agreed and claimed the “Economy Base” program, and signed a presidential order to end all DEI policies throughout the federal level.
He also encouraged private companies to start rolling their diversity initiative.
