Bob Iger's Disney and other entertainment giants have reportedly resumed advertising spending on Elon Musk's X. It comes a year after the billionaire told companies fleeing social media platforms to “get rid of themselves.”
Disney, Comcast, Lionsgate Entertainment and Warner Bros. Discovery spent about $3.3 million on X ad buys this year, according to data obtained by Media Radar. The Wrap.
From January to September, Comcast spent about $1.5 million on X ads, Warner Bros. Discovery about $1.1 million, Disney less than $550,000 and Lionsgate about $230,000, according to MediaRadar. That's what it means.
Still, that total is only a fraction of the $170 million spent on Musk's platform in 2023, according to the data.
The world's richest man, now part of President-elect Donald Trump's inner circle, welcomed the increase in revenue.
“I just want to say that we are so grateful that big brands are back advertising on our platform!” Musk I wrote to Xadded a special shout out to CEO Linda Yaccarino.
A Disney spokesperson told the Post that the company had resumed some advertising on X over the summer.
A Warner Bros. Discovery spokeswoman said some companies were advertising on X and denied reports that the resumption of advertising was related to Trump's victory.
Comcast and Lionsgate did not respond to requests for comment.
Exactly one year ago, major brands began suspending advertising after the billionaire responded to anti-Semitic posts on the platform.
The I've come to the disturbing realization that the sectarian hordes don't like them at all either.” many. “
Mr. Musk replied: “You told the truth.”
IBM, Apple, and Disney quickly paused spending after some ads began appearing next to a large number of anti-Semitic posts on their platforms.
X faced a potential loss of $75 million in advertising revenue. According to the New York Times.
In November 2023, Musk lashed out at the New York Times' Dealbook Summit.
“If someone tries to blackmail me with an ad or blackmail me with money, run away – yourself,” Musk said.
He added, “Including Bob,” apparently referring to Iger, who was in the audience.
Musk attacked Disney again in February by funding a lawsuit against the company after The Mandalorian actress Gina Carano was fired over her controversial posts on the X show.
In April, Musk sided with activist investor Nelson Peltz in his bid to join Disney's board of directors.
