The head of marketing for Bud Light, who was involved in a disastrous partnership with Dylan Mulvaney, “shouldn’t talk” about the ordeal, according to a friend who was spotted walking together in New York City.
Alyssa Heinerscheidt, 39, refused to speak when approached by police. daily mail Before asking for comment on her controversial marketing deal with a transgender influencer, a friend of hers interrupted to explain that the topic could not be discussed.
“She shouldn’t talk about it, she can’t,” the friend said before moving on.
Heinerscheidt put Bud Light out of business as the brand began to drain billions of dollars over partnerships. Mulvaney dressed up as Holly Golightly in April to promote the March Madness promotion while frolicking in a bubble bath.
It remains unclear whether Heinerscheidt has since returned to work or is continuing his vacation.
Heinerscheidt gave an interview just days before Mulvaney released the video, explaining how Bud Light could move away from its “cheating” and “unsocial” image and take a more “inclusive” approach to attract new customers. He explained his efforts.
Bud Wright later blamed the deal on a “third-party advertising agency,” but Heinerscheidt’s boss, Daniel Blake, also took time off during the debacle.
Exactly how involved the two were in the Mulvaney partnership remains unclear.
Mulvaney’s video sparked a nationwide boycott of Bud Light and other Anheuser-Busch brands, resulting in six weeks of sharp declines in sales.
Sales fell 25.7% last week, following a 24.6% drop the previous week, according to data obtained by the Post.
Stores affected by the boycott scrambled to sell Bud Light inventory, including some trying to sell a 24-pack for as low as $3.49. According to Fox Business.
Anheuser-Busch has been busy rebuilding the brand since the boycott began.
A recent can of Budweiser featured the Harley-Davidson logo, paired with an ad featuring a grey-haired man wiping sweat from his forehead and grease from his bike in a dimly lit garage.
“Great legacies are built, one detail at a time, by grit and resilience,” the narrator says in the ad.