Bud Light ranks among America’s 10 most popular beer brands just one month after Modelo took over as the “King of Beer” due to public backlash over a brand partnership with trans activist Dylan Mulvaney. lost its seat.
According to a YouGov survey conducted in the second quarter of 2023, Bud Light fell from 9th in 2022 to 14th, a tie. Pabst Blue Ribbon, Miller Genuine Draft, Miller Lite., Newsweek report. In both years of the survey, he remained the same percentage of people who liked beer at 42%. However, other beers are also gaining in popularity.
Guinness, Heinken and Corona, all imported beers, were the top three most popular beers.
But Bud Light still ranks ahead of Modelo, the new top-selling beer in the United States. Modelo ranks him 17th, but only 40% of those surveyed enjoy beer.
apart from look Despite declining sales, Bud Light’s sister brand Budweiser still ranks ninth in America’s top 10 favorite beers.
The beer’s parent company has lost more than $27 billion in market value since Bud Light partnered with Mulvaney in April. Just before the Independence Day holiday, Bud Light’s sales fell 27.9 percent, the second worst sales week since the controversy began.
Ahead of the holiday, Mulvaney took to Instagram to officially cut ties with the beer giant.
“A company that hires transgender people but doesn’t publicly endorse them is worse than not hires transgender people at all because it gives customers permission to be transphobic and hateful as much as they want. ‘” Mulvaney said on Instagram. director Uploaded Thursday. “This has serious, serious consequences for the rest of our community, and for us, our customers.”
Two marketing executives at a major beer company have taken a vacation. to call Bud Light’s parent company CEO Brendan Whitworth is stepping down.