UFC President Dana White has responded by creating the official Bud Light UFC beer after the beer giant faced intense backlash for partnering with trans activist Dylan Mulvaney on Hannity.
Anheuser-Busch InBev’s beleaguered Bud Light brand is still struggling to bring back the customers it lost after last year’s controversial partnership with transgender activist Dylan Mulvaney.
Bud Light’s sales for the week ending January 20, 2024, were down 29.9% from a year earlier, according to the latest numbers provided to FOX Business by Bump Williams Consulting, which analyzed Nielsen IQ data.
Cans of Bud Light are seen at a store in Montreal on June 16, 2023. The embattled Anheuser-Busch brand continues to be affected by the U.S. boycott that began last year. (Jakub Porzycki/NurPhoto via Getty Images / Getty Images)
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| bud | Anhauser-Busch InBev | 62.24 | -0.20 | -0.32% |
Anheuser-Busch InBev SA
Sales for AB’s flagship Budweiser brand also fell 15% on an annualized basis during the week, while competitors’ sales rose.
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Molson Coors Coors Light sales increased 12.2%, Miller Lite sales increased 6.9% and Yuengling Light sales jumped 72.3%.
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| Tap | Molson Coors Beverage Company | 62.00 | -0.86 | -1.38% |
Modelo Especial, a Mexican lager owned by Constellation Brands, also had an even stronger edge against Bud Light, with sales up 10.8% for the week compared to the same period in 2023, with Modelo leading the way to AB It overtook the brand and became Mexico’s best-selling beer.America
Modelo Esspecial, brewed by Constellation Brands, overtook Bud Light as the best-selling beer in the United States in 2023. (Illustration: Tamario/Getty Images)
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| STZ | Constellation Brands Co., Ltd. | 245.40 | -3.04 | -1.22% |
Constellation Brands Co., Ltd.
Bud Light’s U.S. sales began to decline in April of last year, shortly after the brand created and sent custom beer cans to commemorate Mulvaney’s 365 days of childhood.
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This move and comments from Bud Light’s then-VP of Marketing Alyssa Heinerscheidt – She said: “cheating” and “not being able to contact” Brand – A boycott began after conservative influencers and celebrities called for the brand to be avoided.
Cases of Budweiser and Bud Light beer. (Brandon Bell/Getty Images/Getty Images)
AB InBev has since tried to restore its brand image, but with limited success.
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In recent months, the company announced new partnerships with the UFC and the Olympics, and is planning a series of Super Bowl LVIII ads focused on patriotism and humor.
