Bud Light is reportedly planning to buy expired beer crates from wholesalers amid backlash over his social media partnership with transgender TikToker Dylan Mulvaney.
“The brewery recently told its wholesalers that it will buy back cases of unsold beer that has passed its expiration date,” he said. of the Wall Street Journal Jennifer Maloney report Sunday.
The move comes weeks after the magazine reported that Bud Light was giving every wholesaler employee a free case of beer. The Anheuser-Busch companies, with the exception of Bud Light and Budweiser, saw their sales fall sharply this year compared to last year due to the Mulvaney boycott that began in April.
mulvany Posted In a video posted on social media on April 1, Mulvaney opened a can of light beer and said, “Celebrating my 365th day as a woman this month.” Mulvaney went on to show off a can of Budlight with her own portrait in the post, along with her caption, “#budlightpartner.”
The company received a lot of backlash over the partnership, including a social media post in February that prompted a boycott of the brand and other Anheuser-Busch products.
Bud Light Case sales plummeted 24.6% in the week of May 7-13 compared to the same period in 2022. new york post report On Monday, he cited Nielsen IQ data analyzed by Bump Williams Consulting. This is even worse than the 23.6% decline in the week of April 23-29. Budweiser fell 9.7% from May 7 to 13, while Anheuser-Busch’s Michelob Ultra and Natural Light fell 2.9% and 2.8%, respectively.
Mr Williams said: new york post or The company is “sick,” he said, adding that “other healthy brands are now infected with InBev’s portfolio and that’s the bigger issue in my mind.”
Additionally, rivals such as Coors Lite and Miller Lite gained market share last month, with Pabst Blue Ribbon’s sales up more than 20% year-on-year for weeks in a row, according to analysis by Bump Williams Consulting.
