They're winging it!
Worlds collided this week when Burt's Bees and Hidden Valley Ranch teamed up to launch a set of flavorful lip balms that taste like a basket of buffalo wings.
What started as a social media prank on April Fool's Day 2022 became a reality on Wednesday with the launch of limited edition Ranch Dippers four-packs of lip balm in crunchy celery, fresh carrot, buffalo sauce and ranch flavors. became.
“This is a game day balm wing basket,” Hidden Valley posted on Instagram announcing the $11.99 set, which is “not for consumption.” clearly. “
The cheeky balm, which can be layered “for the best flavor combinations,” sold out within hours, and resellers are already offering the set online for $250.
Everyone who received the set was smiling.
“I ordered a set. That's what I came here for,” one lucky buyer wrote on Instagram.
“I thought 'zesty collaboration' meant citrus, but I never expected it to be like this!!” said another.
“I ordered two. One for myself and one to prank my mother, who was disappointed that something like this existed.”
Those who missed it are already eagerly awaiting the release of the second installment.
“Please, force this back!” one grandparent begged.
“This would be a great Christmas/birthday present for the grandkids who use lip balm, love Hidden Valley Ranch, love Bart’s and always expect unusual flavored lip balms from grandma and grandpa on special occasions. I guess.”
Another said, “I love these little ranch sticks. They have good flavor and stickiness, but they were smaller than I expected. Each stick was probably only 2-3 bites and they were gone.” is written.
This one-of-a-kind collaboration will take place ahead of Super Bowl III on February 11th. This game is the day of the year when chicken wings are consumed the most.
Burt's Bees general manager Mariah Eckhardt said “fans responded very enthusiastically” to the announcement. april fools social posts We featured the Hidden Valley Ranch lip balm that our heroes decided to make this gag a reality.
In March, Hidden Valley partnered with Van Leeuwen Ice Cream to launch a shockingly dressed-flavored treat, and in 2021, it partnered with Crocs for another controversial item, now available online has released wooden shoes that are being resold for more than $300.
