Days after MSNBC's ratings declined, Comcast announced plans to spin off a number of cable channels that were once considered blue-chip assets, according to the Wall Street Journal.
The cable giant has spun off its news and entertainment channels, including MSNBC, CNBC, USA, E!, Oxygen, and SyFy, WSJ reported. reported. The news comes after MSNBC's ratings dropped 53% following former President Donald Trump's loss to Vice President Kamala Harris in the 2024 election. According to to the New York Times. (Related: Scarborough says he was “inundated” with “very supportive” phone calls after visiting Mar-a-Lago)
It's official: Comcast plans to transfer the majority of NBCUniversal's cable networks (excluding Bravo) to a new entity owned by Comcast shareholders.
The spinoff company will include MSNBC, CNBC, USA, Oxygen, E!, Syfy, Golf Channel, and more.https://t.co/HXCm6PITV9
— Variety (@Variety) November 20, 2024
Broadcast network NBC, streaming service Peacock and reality-focused cable channel Bravo will remain under Comcast's ownership, according to the WSJ, whose networks bring in about $7 billion in revenue.
Start watching “Morning Joe” is in decline MSNBC host Joe Scarborough opened “Morning Joe” Monday by saying that his co-host and wife, Mika Brzezinski, met with President Trump for the first time in seven years at Mar-a-Lago on Friday and discussed “communications.” “We need to restart communication,” he said, before adding, “We need to restart communication.” ”
Comcast also announced leadership changes, with Mark Lazarus named CEO of the new business, Donna Langley named chairman of NBCUniversal Entertainment and Studios, and Matt Strauss named CEO of sports, advertising. WSJ reported that he was appointed as the person responsible for sales and distribution.
MSNBC hosts and guests routinely tout claims that the 2016 Trump campaign colluded with the Russian government to defeat former Secretary of State Hillary Clinton, and Democratic Rep. Adam Schiff of California He has repeatedly raised allegations of collusion between the Trump campaign and Russia in 2016. , on air. The Steele dossier was used to further raise suspicions of collusion, but was later discredited.
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