See what's clicking on FoxBusiness.com.
Campbell Soup Co. is making a historic change to its iconic brand name.
The company announced Tuesday that it would adopt the Campbell's Company name “as part of its evolution and portfolio transformation.”
“This subtle but important change will better reflect the full breadth of our portfolio while maintaining the iconic name recognition, reputation and assets we have built over 155 years,” Chief Executive Mark Close said in a statement.
Campbell's soup cans line the shelves of a supermarket in San Rafael, California. (Getty Images)
Campbell provided investors with an update on its growth strategy and announced a name change, which is subject to shareholder approval.
| Ticker | safety | last | change | change % |
|---|---|---|---|---|
| CPBA (US Consumer Product Safety Commission) | Campbell Soup Co. | 51.74 | -0.15 |
-0.29% |
Click here to get FOX Business on the go
As part of its strategy, the company said it aims to “drive growth through 16 leading brands” across its snacks, meals and beverage sectors.
