Boca Raton, Florida, November 10, 2025

Celsius Holdings Co., Ltd. (Nasdaq: CELH) recently shared that its board has approved a stock buyback plan, allowing the company to repurchase as much as $300 million of its common stock.

This decision aligns with Celsius Holdings’ robust financial standing and cash flow, enabling the company to buy back shares while still pushing forward with its growth strategies in the functional beverage market.

John Fieldley, the chairman and CEO, commented, “This gives us the flexibility to respond if we see a gap between Celsius’ market value and our actual business strength.” He added that the company’s solid financial health provides the opportunity to buy back shares, especially when considered undervalued, without compromising investments in growth or debt reduction.

The repurchase strategy allows for flexibility; shares can be bought back at the company’s discretion, whether through open market transactions, private deals, or under specific trading plans. The timing and quantity of repurchases will depend on various factors like stock price fluctuations and market conditions. Notably, there’s no obligation for the company to buy shares, and the program does not have a set expiration date, meaning it could be adjusted or halted anytime.

Forward-looking statements

This announcement includes forward-looking statements from Celsius Holdings that are not historical facts and fall under the Private Securities Litigation Reform Act of 1995. These statements might involve future prospects, plans, strategies, and anticipated financial results. Words like “anticipate,” “believe,” “estimate,” or “expect” typically hint at these forward-looking statements.

However, it’s important to approach these projections with caution, as actual results could vary significantly due to multiple factors. These include changes to commercial agreements, the company’s international expansion plans, market conditions, operational costs, and regulatory challenges, among others. Investors are encouraged to consider the risks outlined in the company’s SEC filings, including the Annual Report on Form 10-K and other quarterly and current reports. Keep in mind that forward-looking statements represent views as of their date and may not be revised unless legally required.