Chick-fil-A plans to open its first restaurant in New York City next week without menu boards, cash registers or seating.
according to christian posta 400-square-foot “grab-and-go” style restaurant, is scheduled to open March 21 on New York City’s Upper East Side.
Customers order in advance through the Chick-fil-A mobile app, and the restaurant is geofenced to notify them on the way to pick up their food. Upon arrival, customers can see their name on a monitor and whether their order is ready or still in progress. When ready, customers can pick up their food from employees.
According to the company, the concept of the new restaurant is to “deliver meals as guests arrive.”
Jared Caldwell, who previously owned and operated another Chick-fil-A on Third Avenue and 86th Street, will lead the new Upper East Side store.
“[W]We are always looking for ways to innovate and improve the guest experience,” said Nathaniel Cates, Senior Principal Design Lead. statement. “As digital concepts become increasingly prevalent, it is important for Chick-fil-A to evolve in ways that are uniquely suited to our customers’ changing needs, without sacrificing the signature service and care they have grown accustomed to. It’s about responding.”
According to NBC today According to Shaw, about 50% of Chick-fil-A’s purchases come from mobile orders across the U.S., with higher amounts in urban areas like New York City.
“At Chick-fil-A, we want to focus on providing the service that our customers want,” Cates told the magazine.
In recent years, fast food chains have offered customers the opportunity to order in advance on their respective mobile apps, especially when customers are unable to dine-in due to the 2020 coronavirus pandemic. I am.
Customers can order through the app for drive-thru, in-store or curbside delivery pickup.
2020, Chipotle It was opened The first digital-only restaurant in Highland Falls, New York.Meanwhile, Taco Bell It was opened The two-story Minnesota store has four drive-thru lanes and delivers food through an elevator system instead of talking to an employee face-to-face.
Last year, Chick-fil-A announced plans The restaurant will open its own elevated drive-thru format, located above four drive-thru lanes.
“By building the kitchen above the drive-thru lane, meals are quickly delivered to team members, who then deliver orders directly to customers in a protected space on the upper level, so for speed of service Hospitality will not be sacrificed,” reads the July 2023 announcement. “Regardless of how you order your food, our restaurant design is created to enhance and accelerate the experience, while keeping human interaction at the heart of it.”
Chick-fil-A, September 2023 It was opened A restaurant in College Park, Maryland featuring the Little Blue Menu. The menu includes items not found on a typical Chick-fil-A menu, such as wings, burgers and pizza.
“College Park is a hub of innovation, so we can’t think of a better place to introduce the Little Blue Menu and give our customers more of what they want.” said LJ Jankoski, senior director of the business team. , Said. “We can’t wait to serve the community and become an integral part of the local dining scene.”
Image credit: ©Getty Images / Justin Sullivan / staff
Milton Quintanilla is a freelance writer and content creator. He is a contributor to Christian Headlines and host of the For Your Soul Podcast, a podcast dedicated to sound doctrine and Biblical truth. He holds a Master of Divinity degree from Alliance Theological Seminary.
