Coca-Cola debuts first new permanent flavor in years

(NEXSTAR) – Coca-Cola Spice officially hit store shelves on Monday, becoming the first new Coca-Cola flavor to be added to the brand’s permanent roster in years.

The soft drink is said to contain a “unique alchemy of our signature cola, raspberry and spice flavors” and will be available in regular and zero sugar versions. coca cola.

In a statement shared with Associated Press, Shaquille Moin, head of marketing for Coca-Cola North America, said the drink was created in part to attract the “next generation of consumers.”

“If you go to the aisle, you’ll see that the spiciness is increasing because consumer tastes have evolved,” Moin told the magazine. “We realized it could be an opportunity for us.”

Aside from revealing that Coca-Cola Spice mixes Coke’s traditional flavor with a hint of raspberry, the Coca-Cola Company has confirmed that other specific “spice flavors” included in this new beverage include: I’ve remained mostly silent about it. In a statement to The Associated Press, Moyn only hinted that the drink contained “dial.”[ed] An “up” flavor from Coke’s existing formula.

However, the Associated Press noted that the drink is “not very spicy” for those expecting a spicy kick. Some early reviews on social media also described the spice as subtle. Several Likened to For a holiday-themed soda. (During the past holiday season, The Coca-Cola Company has released the following flavors: coca cola cinnamon, or Sprite Winter Spice Cranberry.)

Coca-Cola Spice is the first new permanent flavor to be added to Coca-Cola North America’s portfolio in recent years, the Associated Press reported. Currently, the roster includes only a handful of flavors: Classic, Cherry, Vanilla, and Cherry Vanilla, the last of which debuted in his 2020.

Coke still produces limited edition flavors in addition to its permanent products, including those produced for the Coca-Cola Creations line.One of the newest ones is called happy tears, It combines a cola formula with “salty minerals and a pinch of sweet peach for flavor,” according to a news release. The drink was available for a limited time on Saturday, February 17th through the TikTok Shop.

The Associated Press contributed to this report.