Comcast plans to launch a streaming bundle that combines its Peacock service with Netflix and Apple TV+, as media and broadband companies seek to retain subscribers in the face of stiff competition.
The new bundle, StreamSaver, will be available to all broadband, TV and mobile subscribers and will be available at “significantly lower prices than anything on the market today,” said Comcast CEO Brian Roberts. spoke at the MoffettNathanson Media, Internet & Communications Conference on Tuesday.
The partnership follows a similar partnership announced last week between Warner Bros. Discovery and Walt Disney to offer a bundle of Disney+, Hulu and Max streaming services.
“We’ve had success for 60 years by creatively bundling video together, and this is the latest incarnation of that, and we think it’s going to be a very attractive package,” Roberts said.
The decline in broadband subscribers is hurting Comcast, which faces stiff competition from carriers like T-Mobile and Verizon. This trend is expected to continue until the federal Internet subsidy program ends this month.
Churn (the percentage of customers who stop using a company’s services) is also one of the key issues facing the streaming industry for years, as it grapples with subscriber loss and strengthens competition with industry leader Netflix. More and more companies are turning to bundles for this purpose.
Peacock, the streaming service of Comcast division NBCUniversal, reported 34 million subscribers at the end of the first quarter. In contrast, Netflix has 269.6 million subscribers and Disney+, excluding Hotstar, has 117.6 million subscribers.
In an effort to attract more customers, Comcast in April launched Now, a low-cost prepaid service plan for broadband, TV and mobile with flexible monthly options.
More information on Comcast streaming bundles is expected to be released later this month.
