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Company reportedly pares back prices of its diamonds this month

De Beers has reportedly reduced the price of diamonds.

bloomberg reported on Monday Anonymous sources told the outlet that diamond miners and sellers applied the price cuts to the first jewelry sales of the year. With this move, they were reportedly trying to further increase their sales efforts.

According to Bloomberg, De Beers is selling diamonds in the 2-4 carat “Select Makeable” category for 25% less. This was reportedly the most significant reduction.

De Beers has reportedly reduced the price of diamonds. (Peter Daisley/File/Getty Images)

According to the outlet, the company's price reductions across various categories reached 10% this month.

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The diamond market reportedly experienced some difficulty last year due to factors such as the economy and demand for lab-grown diamonds. According to Bloomberg, lab-grown diamonds, which tend to be cheaper than natural diamonds, are particularly impacting “select manufacturable products.”

Chinese consumers facing economic challenges also played a role in the diamond market.

De Beers

In December, De Beers completed its 10th and final 2023 rough diamond sales cycle. (Alex Tye/SOPA Images/LightRocket/File/Getty Images)

FOX Business has reached out to De Beers for comment on the Bloomberg report.

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In December, the company completed its 10th and final 2023 rough diamond sales cycle. These sales for Cycle 10 were tentatively announced at $130 million.

“For the final sales cycle in 2023, De Beers continued to supply rough diamonds at lower levels to meet current demand,” De Beers CEO Al Cook said in a statement at the time. Ta. “As the holiday season progresses, there are signs that the diamond industry is rebalancing wholesale demand and supply. Polished diamond prices appear to be trending upwards.” [stabilized] We expect rough diamond trading conditions to gradually improve as inventory levels decline. ”

diamond

As of last week, the price of natural rough diamonds, as measured by the Zimnisky World Rough Diamond Price Index, was down 13.6% compared to a year ago, but up 2.7% compared to three months ago. (Dhiraj Singh/Bloomberg/File/Getty Images)

The price of natural rough diamonds is Zimnisky World Rough Diamond Price Indexas of last week, was down 13.6% compared to a year ago, but up 2.7% compared to three months ago.

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