Cowboys roll out AI-powered version of Jerry Jones inside AT&T Stadium to take on fan questions

Dallas Cowboys owner Jerry Jones is one of the most famous figures in the entire NFL.

Football fans will likely jump at the chance to ask Jones, who also serves as the team’s general manager, if they get a chance to meet him. But now, thanks to artificial intelligence, anyone who visits AT&T Stadium has the opportunity to ask Jones questions.

The Cowboys’ home stadium is currently featuring “Meet Jerry Jones — An Interactive Experience,” which appears to be an AI-powered hologram of a billionaire. Visitors who sign up for an “Owner Experience Tour” or choose a private group tour will be allotted time to interact with the technology.


Thanks to artificial intelligence, anyone who visits AT&T Stadium has the opportunity to ask questions of team owner Jerry Jones. (Matthew Ashton/AMA/Getty Images)

“We are very excited to use AI to deliver this unique experience to everyone who visits AT&T Stadium. At any of these events, visitors have the opportunity to interact with everyone who visits AT&T Stadium. Technology has advanced in ways that were unimaginable just a few years ago. “Cowboys senior technology director Eric Green told FOX News Digital.

What is artificial intelligence (AI)?

There is a fee to chat with “AI Jerry,” and tickets for tours start at $55 per person.

While fans may be hesitant to ask questions related to the contract status of Cowboys players or whether certain players on the injury report will be available for future games, questions about Jones’ football career are a no-brainer. It will be a subject of debate.

But questions about Jones’ personal life don’t seem to be on the table.

Jerry Jones at MetLife Stadium

Jerry Jones of the Dallas Cowboys watches a game against the New York Giants at MetLife Stadium on September 10, 2023 in East Rutherford, New Jersey. (Mitchell Lev/Getty Images)

“We really wanted this experience to tell about Mr. Jones’ life through the lens of football…He has been one of the most influential figures in sports for decades.”

“AI is programmed to answer questions on a wide range of subjects… But the technology is also intuitive, so you can see how things are going in the early stages and see where you can adjust in the future. You might not necessarily be able to answer the questions that come up about a particular topic…maybe you can…if the topic being talked about is one of the best in football… “I hope I can provide some interesting insight into what the NFL cares about,” Green said.

Jerry Jones of Minneapolis

Dallas Cowboys owner Jerry Jones is considered one of the most powerful owners in professional sports. (Nick Washika/Icon Sportswire via Getty Images)

In a video posted to AT&T Stadium’s X account, someone can be seen asking the hologram, “Why did you choose AT&T as your naming rights partner?”

Jones played college football at the University of Arkansas and went on to have several successful businesses. Jones bought the Cowboys in 1989 for an estimated $150 million.


The Cowboys are currently valued at about $9 billion, making them the most valuable sports franchise in the world, according to NFL Valuations from sports business website Sportico.

The Cowboys return to AT&T Stadium on October 1st to take on the New England Patriots.

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