Get it, Junior!
NASCAR legend Dale Earnhardt Jr. and his wicked witch stepmother Teresa have been battling it out for years, but it looks like we’ve finally got a winner — and it’s the rightful winner!
I was held hostage for quite some time. About 20 yearsTeresa Earnhardt, widow of the late Dale Earnhardt and former owner of Dale Earnhardt, Inc. (DEI), has finally released the trademark rights to the number 8, making it available to any team as a free agent. And now we know who the next owner will be. (Related: PGA Tour launches sponsor exemption due to Tiger Woods’ ‘extraordinary lifetime achievement’)
After being tarnished by the DEI brand for years since Dale Jr. left the company, it looks like the number trademark will be returned to the man who made it iconic: Dale Earnhardt Jr., of course.
The 49-year-old recently applied for the number under his DEJ Holdings umbrella and is reportedly set to potentially purchase the trademark as soon as next year. Joey Tartamella of Sector Media.
Trademark No. 8, owned by Dale Earnhardt & Co., was officially cancelled effective June 15, 2024.
As many of you know, Dale Jr. and DEJ Holdings are in the process of filing and will likely acquire the company in 2025. #Nascar pic.twitter.com/UkLHxuj7MS
— Joey Tartamella (@JTartamella94) June 16, 2024
It’s funny, this fight between Dale Jr. and Teresa has been going on since I was in high school. I graduated in 2009.
So, we are finally here, almost done… and Dale Earnhardt Jr. wins…
Ladies and gentlemen, justice has been duly served and after almost two long years, we can officially move forward. It is truly incredible.
