A major Democratic super PAC on Thursday released a series of new ads targeting former President Trump on the issue of reproductive rights, highlighting the stories of women in key battleground states.
American Bridge 21st Century has launched ads in Michigan, Pennsylvania and Wisconsin as part of a $15 million ad buy. The 60-second ads feature different women from each state who argue that President Trump's policies pose a danger to reproductive rights.
One ad highlights Trump bragging about ending Roe v. Wade. Another features a Wisconsin obstetrician-gynecologist who says abortion bans create a medical crisis for pregnant women. Another features a Michigan obstetrician-gynecologist who praises Vice President Harris for wanting to give women the autonomy to make their own medical decisions.
“American Bridge's program to defeat Donald Trump has always focused on three things: abortion, democracy and freedom. Today, voters in Michigan, Pennsylvania and Wisconsin will continue to hear from women in their communities about how devastating a Donald Trump administration would be for those who value their rights, freedoms and democracy,” Bradley Beychok, co-founder of American Bridge 21st Century, said in a statement.
“Blue Wall State voters, especially women, will determine the outcome of this election,” Beychok added. “That's why American Bridge is putting the real story about Trump's threats to reproductive rights at the forefront of our paid media programming, and why we're fighting to make sure voters know how much is at stake in the November election.”
The ad campaign is part of a broader, $140 million paid media program American Bridge is planning to target voters in key battleground states in the 2024 election cycle.
Democrats are banking on the abortion issue being a key issue for voters this fall and have spent millions of dollars on ads highlighting Trump's legacy of ending Roe v. Wade by appointing three conservative Supreme Court justices.
During Tuesday's debate, Trump refused to say whether he would veto a nationwide abortion ban if the bill reached his desk.
The former president has said abortion should be left to states to decide through legislation or referendum, and has said he supports exceptions to allow abortion in cases of rape, incest and when the mother's life is at risk.
