The Denver Broncos are taking care of the people, and the NFL could learn a thing from this.
An announcement made by the franchise Tuesday revealed their new “All In. All Covered.” program, which will be providing over 15,000 Riddell Axiom smart helmets to every single high school in Colorado that plays tackle football. There are 277 total. The helmet that the Broncos are giving out had one of the highest ratings in terms of safety from both the NFL and NFLPA in 2024.
“We’re wanting to make the game as safe as possible and wanting to grow the game, and making sure that parents, administrators, and coaches understand this is one of the most innovative and safe helmets that’s out there,” stated Broncos co-owner Carrie Walton Penner. “I think it gives parents a little bit more comfort if they have questions about whether or not their children should play tackle football.” (RELATED: ESPN Host Chris Canty Goes Through One Of Most Embarrassing Sequence Of Events You Will Ever See)
WATCH:
Colorado high schools are ALL IN, and the Broncos have them ALL COVERED.
Led by Owner & Foundation Chair Carrie Walton Penner and Owner & CEO Greg Penner, we’re excited to launch an initiative distributing 15,000+ new Riddell Axiom helmets free to every HS program in Colorado. pic.twitter.com/FArAnWe8YV
— Denver Broncos (@Broncos) January 28, 2025
The NFL could surely take note … while they make us pay for 374 different subscriptions, the Broncos are going “all in” to help out their community.
