DHS Uses “South Park” Imagery for ICE Recruitment

The Department of Homeland Security (DHS) recently leveraged imagery from “South Park” to promote recruitment for Immigration and Customs Enforcement (ICE), coinciding with the show’s upcoming episode focused on Trump’s immigration policies.

On the social media platform X, the DHS showcased animations from the series, featuring characters packed into vehicles labeled with “ICE.” A few similar cars were visible in the background, with one appearing to have a siren.

Characters in the ICE vehicle were depicted with masks covering the lower halves of their faces.

The DHS account urged viewers to visit “Join.ice.gov,” linking to recruitment information.

This post followed a teaser released by “South Park” hinting at the next episode, which introduces an animated character resembling DHS Secretary Kristi Noem. This character was shown wearing a “police ICE” vest and holding a gun aloft while posing for a photo.

Noem had previously come under fire for her remarks regarding media scrutiny concerning ICE-related actions.

“Get Nuts”: The new episode portrays Mackay, who, after losing his job, seeks alternative ways to earn a living, according to “South Park’s” account on X.

In a statement to Newsweek, DHS expressed gratitude to the show for its role in highlighting recruitment efforts.

A spokesperson stated, “We thank South Park for helping raise awareness about ICE law enforcement recruitment. We encourage patriotic Americans to assist in removing violent offenders, including killers, gang members, and pedophiles, from our country. New recruits can expect a range of benefits, including bonuses up to $50,000, student loan assistance, and retirement plans.”

The 27th season of “South Park,” which debuted two weeks ago, has taken aim at the White House and the President. The first episode featured characters in a provocative scenario that was critical of current political dynamics.

This season took a jab at Trump, specifically targeting media entities as well as a recent settlement involving the President, all while referencing his merger with Skydance, which requires approval from the Federal Communications Commission.

This premiere occurred just days after creators Trey Parker and Matt Stone secured a massive streaming deal with Paramount, reportedly valued at over $1 billion.