Disney announced on Tuesday that it would again raise prices for its popular streaming services, Disney+, Hulu and ESPN+, in an effort to encourage consumers to buy bundles.
Starting in mid-October, most Disney+, Hulu, and ESPN+ plans will increase in price by $1 to $2 per month, and Hulu’s most expensive plan, which includes live TV, will increase by $6 per month.
The company said the prices of Disney+ Basic and Premium will increase by $2, to $9.99 and $15.99, respectively.
Hulu with ads will increase from $7.99 to $9.99 per month, while Hulu without ads will increase by $1 to $18.99.
The price of ad-supported ESPN+ will increase from $10.99 to $11.99 per month.
The entertainment giant, led by Bob Iger, has been trying to entice customers to pay for Hulu and Disney+, or those two streaming services and ESPN+.
However, the existing Disney+ and Hulu bundle with ads will increase by $1 to $10.99 per month, while the same bundle without ads will not increase in price from its current $19.99 per month.
Disney recently partnered with Warner Bros. Discovery to offer a bundle of Disney+, Hulu, and Max for $16.99 with ads or $29.99 without, “a 38% savings over buying the services individually.” That bundle price remains unchanged.
Disney hopes to attract subscribers with ABC News Live and a curated playlist featuring content for young children that will be available starting September 4. The company plans to introduce even more curated playlists for premium subscribers.
“Playlists are the latest example of how we’re giving subscribers the best value and experience every time they open Disney+,” said Alisa Bowen, president of Disney+.
Disney, which recently laid off 140 employees from its television division, is scheduled to report third-quarter results before trading opens on Wednesday.
